Speakers

Tom Chapel

Chief Evaluator

Centers for Disease Control and Prevention (CDC)

Tom Chapel has been CDC’s first Chief Evaluation Officer since 2011, but for more than a decade has been helping CDC programs and partnersbuild their capacity to do better evaluation, performance measurement, and strategic planning. Tom is involved in these issues at the national level as well as a frequent speaker and trainer, and as a Board member of the American Evaluation Association, where he won the Myrdal GovernmentEvaluation Award in 2013. Before joining CDC, Tom was VP of the Atlanta office of Macro International (now ICF International), where he directed hundreds of projects and tasks in evaluation and planning for CDC, other Federal agencies, and state, local, and community-based organizations.

Jeff Jordan

Agents of Change Summit Committee Co-Chair, President and Executive Creative Director

Rescue Agency

@JeffreyWJordan

Behavior change is Jeffrey’s priority, evident in all his endeavors, from his academic research to his leadership at Rescue Agency. Jeff’s passion for behavior change began in high school when he volunteered for the teen tobacco prevention program at the Southern Nevada Health District. Observing the lack of marketing agencies that truly understood behavior change, he launched Rescue at the age of 17, a marketing agency focused exclusively on positive social change programs. While growing Rescue, Jeff studied Marketing for his undergraduate degree and received a Master’s in Experimental Psychology from UCSD. As the founder of a strategy called Social Branding®, Jeff focuses on the relationship between identity and behavior to change behavior through culture. This approach has been published in multiple books and is the subject of multiple peer-reviewed articles. Today, as Rescue’s President and Executive Creative Director, he’s led the company’s growth to a team of over 150 managing three dozen behavior change programs across North America, tackling issues such as tobacco, obesity, violence and drug use. Rescue’s work includes the FDA's national tobacco prevention campaign for multicultural teens and its LGBT young adult effort, as well as active contracts with over a dozen state and local health departments. Rescue and it’s partners are committed to advancing the science of behavior change marketing, collaborating on over a dozen published scientific articles

Kristin Carroll

Agents of Change Summit Committee Co-Chair, CEO

Rescue Agency

@KristinWCarroll

Kristin Carroll focuses on helping public health clients successfully drive behavior change. She works primarily with Federal and State public health agencies to create award-winning marketing and policy programs that promote positive health behaviors and social change. Her background spans the big NYC ad agency world, the non-profit Partnership for a Drug Free America, work with the Office of National Drug Control Policy, and most recently, a high-growth tech company, ACTIVE Network, that is the leading technology platform for community activities, youth sports and fitness events. Kristin graduated magna cum laude from Syracuse University with a dual degree in Advertising and Public Policy.

Roy Daiany

Head of Industry, Public Sector

Google

Roy Daiany leads Google's Public Sector group, based in New York and Washington DC. He and his team work across the industry to develop and execute awareness, recruitment and behavior change campaigns. Using audience and campaign measurement platforms across both Google and YouTube, Roy has helped pioneer strategies to prove impact in near real time and maximize campaign efficiency. Roy has a BA in Psychology from Georgetown University and is a father to twin boys.

Rebekah Russell-Bennett

Professor

QUT Business School

@DrBekMarketing

Rebekah is a Professor of Marketing at the QUT Business School, Queensland University of Technology Australia and has extensive experience in the use of games/mobile technology and services marketing to facilitate behaviour change. Rebekah has collaborated with Brisbane City Council on a $6.5m mobile game program to change energy use in low-income earners, Queensland Catholic Education Commission to develop the GO:KA social marketing alcohol schools program, the Australian Red Cross Blood Service to identify key service factors that create barriers to redonation, the Australian Breastfeeding Association to develop MumBubConnect (world’s first two-way automated SMS support service) and Queensland Health in improving the service experience for cancer screening. Rebekah is also the immediate past- President of the Australian Association for Social Marketing (AASM). Rebekah holds a PhD in services marketing and has over 150 peer-reviewed publications and is the co-editor of the Journal of Services Marketing.

Dionisios Favatas

Managing Director, Digital Marketing

Truth Initiative

@DioFavatas

Dionisios "Dio" Favatas leads digital marketing for the award-winning truth® youth tobacco prevention campaign helping to extend the reach of the brand and its advertising. He is responsible for implementing and analyzing online, social and digital media activities and leveraging text messaging and email marketing across web and grassroots activities to build a national movement of "Finishers" and make this the generation to end tobacco use. Dio brings a wealth of experience to the life-saving work at Truth Initiative®. He has served in leadership, digital strategy and programmatic roles in the media and advertising industries. He has executed high-impact campaigns for leading companies including Google, T-Mobile USA, AOL, Oracle, Intuit and Pfizer, where his contributions resulted in dozens of honors, including the prestigious AdAwards, WebAwards and Excellence in Marketing Awards. An industry-recognized leader and digital marketing innovator, Dio, in 2017, received the prestigious American Marketing Association’s 4 under 40 Emerging Leaders Award. In 2016, he earned a spot in the Direct Marketing News "40 Under 40" list and was ranked 13th in Onalytica’s Top 100 Digital Content Marketing Influencers. Dio is an Adobe Systems Brand Ambassador, as well as a member of the Forbes Nonprofit Council.

Lipi Roy, M.D., M.P.H.

Medical Director, Kingsboro Addiction Treatment Center

New York Office of Alcoholism and Substance Abuse Services

@lipiroy

Dr. Lipi Roy is an internal medicine physician board certified in addiction medicine as well as Clinical Assistant Professor at the NYU Department of Population Health. She is currently the Medical Director of the Kingsboro Addiction Treatment Center in New York City, operated by the New York State Office of Alcoholism and Substance Abuse Services. As the former Chief of Addiction Medicine for NYC jails including Rikers Island, she oversaw substance use treatment and recovery efforts for the city’s incarcerated men and women. Previously, she was a primary care doctor to Boston's vulnerable homeless population, among whom the leading cause of death was drug overdose. She was also an attending physician at Massachusetts General Hospital and an Instructor of Medicine at Harvard Medical School. Dr. Roy completed her medical degree and Master’s in Public Health degree at Tulane University School of Medicine and School of Public Health and Tropical Medicine, followed by internal medicine training at Duke University Medical Center. Dr. Roy is a strong advocate for public service. In addition to caring for incarcerated and homeless men and women, she has served the underserved in Nicaragua and India, as well as New Orleans residents affected by Hurricane Katrina. Dr. Roy has also provided medical relief to earthquake victims in Haiti, and volunteered in the medical tent at the Boston Marathon. She currently volunteers with the New York City Medical Reserve Corps.