Chief Executive Officer
Strategic Social Marketing
Jeff French is a global thought leader in Social Marketing, social programme planning, evaluation and health communication. Jeff has published over 90 papers and three books. Previously Director of Policy and Communication at the UK Health Development Agency and a senior civil servant in the UK Department of Health. In 2005 Jeff developed the UK government review of Social Marketing and set up the National Social Marketing Centre in 2006. In 2009 Jeff became the CEO of Strategic Social Marketing Ltd. Jeff is a member of several national and international policy committees and is a member of the Editorial Board of four professional Journals. Jeff is the organiser of the European and World Social Marketing Conference and a member of the International Social Marketing Association Executive and the European Social Marketing Association Board.
President & CEO
Margaret has distinguished herself as a catalytic leader in health care, forging cross-sector partnerships that drive positive social impact. At Hopelab Margaret leads a multidisciplinary team with expertise in healthcare, academic research, and design to create innovative interventions that improve the health and well-being of children and young adults. She is passionate about bringing together government, nonprofit and private-sector stakeholders interested in advancing the role technology can play in supporting and improving health and well-being, with a particular focus on improving care and outcomes for underserved populations.
Director, Digital Products
Planned Parenthood Federation of America
Nicole directs Planned Parenthood’s Chat/Text program and supports use of science-informed practice across the national office. Nicole was previously a Research Scientist at New York University's Silver School of Social Work. At NYU, she managed the design and evaluation of a contraceptive counseling program. Prior to joining NYU, Nicole worked on program design and research with a range of sexual and reproductive health organizations including National Advocates for Pregnant Women and the Center for Reproductive Rights. She holds a BA in Psychology and History from Boston University, and earned her MPH from Columbia University in Reproductive and Family Health.
Associate Director for Communications
CDC’s Division of Overdose Prevention
LeShaundra Cordier, MPH, CHES, is the Associate Director for Communications for the CDC’s National Center for Injury Prevention and Control’s Division of Overdose Prevention (DOP). In this role Ms. Cordier provides guidance on the planning, implementation and evaluation of health communication and marketing activities for drug overdose related topics. Previously, she has worked as a health communication specialist at CDC with the National Center for Environmental Health, Division of Laboratory Sciences, and with the Office of Public Health Preparedness and Response. Ms. Cordier has a bachelors in psychology and a minor in mass communications from the University of Georgia, where she researched non-verbal communication. She also has a master’s of public health with a specialization in maternal and child health from the University of Georgia.
Director, Office of Health Communication and Education
FDA Center for Tobacco Products
Kathleen Crosby is Director of the Office of Health Communication and Education of the U.S. Food and Drug Administration’s (FDA) Center for Tobacco Products (CTP). Ms. Crosby’s career spans 20 years of senior-level marketing and advertising experience, including most recently helping to launch “The Real Cost,” FDA’s first national public education campaign designed to prevent young people from using tobacco and “Fresh Empire,” the first federal campaign designed to prevent multicultural young people from using tobacco. Before beginning her tenure at CTP, Ms. Crosby was Senior Vice President, Group Campaign Director of the Washington office of the Ad Council, where she created integrated communication programs that have proven to inspire attitudinal and behavioral change on America’s most pressing social issues for non-profit and government clients. Previously, while serving as Vice President of Strategic Planning at Arnold Worldwide, Ms. Crosby oversaw strategic development on many high-profile and successful public education campaigns, including the cutting-edge “Truth” campaign for the Legacy Foundation. Ms. Crosby is a graduate of the University of Colorado.
Chief Technology Officer
Code for America
Lou Moore is Chief Technology Officer at Code for America. He leads Code for America’s product, design, research, and engineering teams in their efforts to improve how government serves the American public, and how the public improves government. He previously served as VP of Software at Jawbone where he focused on delivering products that helped people to live happier, healthier, and longer, and as Director of Engineering at social networking destination hi5. Lou hails from Wisconsin originally and holds a degree in Computer Engineering from Northwestern University.
Center for Disease Control and Prevention (CDC)
Tom Chapel has been CDC’s first Chief Evaluation Officer since 2011, but for more than a decade has been helping CDC programs and partners build their capacity to do better evaluation, performance measurement, and strategic planning. Tom is involved in these issues at the national level as well as a frequent speaker and trainer, and as a Board member of the American Evaluation Association, where he won the Myrdal Government Evaluation Award in 2013. Before joining CDC, Tom was VP of the Atlanta office of Macro International (now ICF International), where he directed hundreds of projects and tasks in evaluation and planning for CDC, other Federal agencies, and state, local, and community-based organizations.
Senior Fellow and Director, Social Data Collaboratory
Dr. Emery has over 20 years of experience with public health campaign evaluation. Her research has focused on tobacco control, obesity prevention and physical activity promotion, the burgeoning marijuana marketing and prevention media environment, and health equity and corporate social responsibility campaigns. Over the past 10 years, she and her team have pioneered research methodology for collecting and analyzing social media data.
Kristin co-founded Revolution Foods in 2006 and has served as its CEO since inception. Her career has spanned from corporate finance at Citibank to education. She was formerly the Vice President of Resources for Indispensable Schools and Educators and co-founded the Kenya Community Center for Learning in Nairobi. In addition, Kristin is a Pahara-Aspen Fellow, an Ashoka Fellow and an Education Pioneers Fellow. She served on the White House Council for Community Solutions and is a Young Global Leader of the World Economic Forum.
Stanford Social Innovation Review
Eric Nee is the editor-in-chief of Stanford Social Innovation Review (SSIR), a position he has held since 2006. SSIR—a part of the Stanford Center on Philanthropy and Civil Society—produces a quarterly magazine, online articles, podcasts, videos, webinars, and conferences, reaching millions of leaders of social change organizations globally each year. Nee has 38 years of experience in the publishing industry, most of it covering the high-tech industry in Silicon Valley. Before joining Stanford University, he was a senior writer for Fortune in the Palo Alto, Calif., bureau. He also helped Time Inc. launch eCompany Now in San Francisco (where he was executive editor), which later became Business 2.0. Before joining Fortune, Nee launched Forbes’s Silicon Valley bureau, where he led the publication’s four-person bureau and wrote several cover stories, including the magazine’s first cover story on the Internet. He also served as editor-in-chief of Upside for close to five years. Nee is the author of the book Information for Everyone: The Applied Materials Story. He earned a B.A. in American Studies from the University of California, Santa Cruz, and a M.S.J. from the Medill School of Journalism at Northwestern University. He lives in Palo Alto, Calif., with his wife Tekla Perry, a senior editor at IEEE Spectrum.
LA Times Reporter & Author of Dreamland: The True Tale of America's Opiate Epidemic
Sam Quinones is a Los Angeles-based freelance journalist, a reporter for more than 30 years, and author of three acclaimed books of narrative nonfiction. Quinones is a veteran reporter on immigration, gangs, drug trafficking, the border. He is formerly a reporter with the L.A. Times, where he worked for 10 years. Before that, he made a living as a freelance writer residing in Mexico for a decade. He speaks today about his third and most recent book -- Dreamland: The True Tale of America's Opiate Epidemic (Bloomsbury, 2015), for which he traveled across the United States. Dreamland chronicles the roots of America’s epidemic of opiate addiction, nation’s deadliest drug scourge in its history. Dreamland won a National Book Critics Circle award for the Best Nonfiction Book of 2015. It was also selected as one of the Best Books of 2015 by Amazon.com, Slate.com, the Daily Beast, Buzzfeed, Seattle Times, Boston Globe, St. Louis Post-Dispatch, Entertainment Weekly, Audible, and in the Wall Street Journal and Bloomberg Business by Nobel economics laureate, Prof. Angus Deaton, of Princeton University. For it, he has testified before the US Senate’s Health Committee, numerous professional conferences of judges, doctors, librarians, hospital administrators and at more than two-dozen town hall meetings in small towns across the country. A Young Adult version of Dreamland – for 7th through 12th graders -- was released in July of 2019. Quinones is at work on a follow up to Dreamland, about the scourge of fentanyl, methamphetamine, as well as dispatches from grassroots efforts to combat the epidemic.
Twitter Public Policy
Lauren Culbertson is a Manager on Twitter's Public Policy team, whose mission is to help shape policies that defend and respect the Twitter user's voice. Twitter Public Policy also manages Twitter's non-profit initiatives as well as #TwitterForGood, the company's philanthropic mission to make the world a better place by harnessing the positive power of Twitter. Lauren is based in Twitter's Washington, D.C. office where she oversees public policy issues related to online safety and health as well as telecommunications. She also leads Twitter's efforts to help combat the #OpioidCrisis. Before joining Twitter, Lauren worked in the U.S. Senate and on statewide campaigns in her home state of Georgia. She also founded a business, Millennial Bridge, to advocate for public policies that are important to millennials.
Head of Creative & Brand Strategy
Bill & Melinda Gates Foundation
Sebastian Majewski is head of Creative and Brand Strategy at the Bill and Melinda Gates Foundation. He leads the creative for campaigns making the case for health, investing in young people and prioritizing marginalized communities. He initiated a Guinness World Record for neglected tropical diseases, received an honorary Webby for the Global Health Check and made epidemic preparedness a priority at WEF in Davos. Prior to joining the foundation in June 2013, Sebastian ran creative campaigns at the UN Millennium Campaign, UNICEF, and UNDP. He is a guest lecturer at France Business School on the subject of Data Analysis for Communications and is a regular speaker at conferences such as Global Health Forum, Social Media Week, Benchmark, and Dreamforce.
Board of Directors
National Recreation and Park Association
VP Board of Directors
Immigrant Welcome Center
Neelay’s career on five continents includes Disney, The Super Bowl, The Olympics, besides several years of consulting, public speaking and training. TEDx, the global platform for ideas, describes him as a business and communications visionary, and his service on the National Recreation and Park Association’s Board of Directors is committed to ensuring that ‘no child is left indoors’. He serves as the Vice President (incoming Board President) of the Immigrant Welcome Center where aspires to make Indy the most welcoming city in America. Most recently, he was chosen by the Indianapolis Business Journal as Indy’s Forty under 40 business leaders impacting the community. He is an alumnus of the Harvard Kennedy School and #1 ranked Sports Management Program at Ohio University and his keynotes and presentations on empathetic leadership, magical customer service and the art of storytelling have benefited executives, professionals, startups and students from North America to China and from Europe to New Zealand. He champions “Ideas Worth Spreading” as the curator and co-organizer for TEDxIndianapolis, TEDxIndianapolis, TEDxIndianapolisWomen and TEDxCollegePark (MD) besides leading a TED Global workshop in Canada, presented multiple TEDx talks and coaching TEDx presenters as well. As the Principal at PROS Consulting INC. (headquartered in Indianapolis), he has led 130+ strategic and master planning, sports facility development, customer service training, and marketing and branding projects. These projects have recommended facility development and infrastructure improvements totaling over $2 billion USD and are helping shape a better vision for health and wellness, conservation and social equity in communities globally.
Linguistic Anthropologist & Senior Scientist
Dr. Elizabeth ErkenBrack is a Linguistic Anthropologist and a Senior XM Scientist for Qualtrics, working to help organizations understand and deliver exceptional experiences for their customers, employees, and constituents. She built CX programs in health insurance and global financial services before joining Qualtrics. She understands the challenges of execution in complex and heavily regulated environments, and believes in the importance of experience throughout these ecosystems. She specializes in program strategy and development, maturing and expanding XM, linking XM metrics and operational metrics, and championing XM programs among internal stakeholders. Dr. ErkenBrack believes in the power of using data to bring a human voice to complex puzzles, bringing the “why” to the ”what” of human behavior. She is a proud alum of the University of Pennsylvania and Vassar College.
Partner Lead, Public Health & Government
Christina leads Google's partnership with the Food & Drug Administration, working alongside their agencies to develop and execute their innovative marketing campaigns. Throughout her 10-year career at Google, she has collaborated on a number of award-winning digital initiatives, including the US Army Cryptaris Program and NHTSA's Text & Drive campaign. Christina holds a BA in Industrial Labor Relations from Cornell University.
Agents of Change Summit Committee Co-Chair, President and Executive Creative Director
Behavior change is Jeffrey’s priority, evident in all his endeavors, from his academic research to his leadership at Rescue Agency. Jeff’s passion for behavior change began in high school when he volunteered for the teen tobacco prevention program at the Southern Nevada Health District. Observing the lack of marketing agencies that truly understood behavior change, he launched Rescue at the age of 17, a marketing agency focused exclusively on positive social change programs. While growing Rescue, Jeff studied Marketing for his undergraduate degree and received a Master’s in Experimental Psychology from UCSD. As the founder of a strategy called Social Branding®, Jeff focuses on the relationship between identity and behavior to change behavior through culture. This approach has been published in multiple books and is the subject of multiple peer-reviewed articles. Today, as Rescue’s President and Executive Creative Director, he’s led the company’s growth to a team of over 150 managing three dozen behavior change programs across North America, tackling issues such as tobacco, obesity, violence and drug use. Rescue’s work includes the FDA's national tobacco prevention campaign for multicultural teens and its LGBT young adult effort, as well as active contracts with over a dozen state and local health departments. Rescue and it’s partners are committed to advancing the science of behavior change marketing, collaborating on over a dozen published scientific articles
Agents of Change Summit Committee Co-Chair, CEO
Kristin Carroll focuses on helping public health clients successfully drive behavior change. She works primarily with Federal and State public health agencies to create award-winning marketing and policy programs that promote positive health behaviors and social change. Her background spans the big NYC ad agency world, the non-profit Partnership for a Drug Free America, work with the Office of National Drug Control Policy, and most recently, a high-growth tech company, ACTIVE Network, that is the leading technology platform for community activities, youth sports and fitness events. Kristin graduated magna cum laude from Syracuse University with a dual degree in Advertising and Public Policy.
Managing Director, Digital Marketing
Dionisios "Dio" Favatas leads digital marketing for the award-winning truth® youth tobacco prevention campaign helping to extend the reach of the brand and its advertising. He is responsible for implementing and analyzing online, social and digital media activities and leveraging text messaging and email marketing across web and grassroots activities to build a national movement of "Finishers" and make this the generation to end tobacco use. Dio brings a wealth of experience to the life-saving work at Truth Initiative®. He has served in leadership, digital strategy and programmatic roles in the media and advertising industries. He has executed high-impact campaigns for leading companies including Google, T-Mobile USA, AOL, Oracle, Intuit and Pfizer, where his contributions resulted in dozens of honors, including the prestigious AdAwards, WebAwards and Excellence in Marketing Awards. An industry-recognized leader and digital marketing innovator, Dio, in 2017, received the prestigious American Marketing Association’s 4 under 40 Emerging Leaders Award. In 2016, he earned a spot in the Direct Marketing News "40 Under 40" list and was ranked 13th in Onalytica’s Top 100 Digital Content Marketing Influencers. Dio is an Adobe Systems Brand Ambassador, as well as a member of the Forbes Nonprofit Council.