Chief Executive Officer
Strategic Social Marketing
Professor of Social Marketing
Brighton University Business School
Jeff is a global thought leader in Social Marketing, behavioural influence and citizen focused programme planning and evaluation. Jeff has published over 100 academic papers and five books plus numerous guides on these subjects. Jeff is a visiting Professor at Brighton University UK and Doshisha University Japan. Jeff was Director of Policy & Communication at the UK Government Health Development Agency and a senior civil servant in the UK Department of Health. In 2004 Jeff headed the UK government review of Social Marketing and set up the National Social Marketing Centre in 2006. Jeff works with Governments, NGOs and some of the world’s biggest private companies. Jeff has also worked as an advisor to WHO, the UN and the European Centre for Disease Control (ECDC). Jeff is the co-author of the ECDC technical guidance on social marketing and author of three new UN course on designing vaccination efforts, road safety and how for-profit organisations can support public health programmes. Jeff was also the social marketing lead on the EU funded E-Com EU review of pandemic communication. Jeff has worked in over thirty countries developing behavioral influence programmes. Jeff is a member of several policy committees including the UN UNITA working group on road safety. Jeff is also a member of the editorial boards of five journals. In 2021 jeff was elected President of the International Social Marketing Association. Jeff also chairs the World Social Marketing Conference organising committee. Jeff's book; ‘Social Marketing and Public Health: Theory and Practice, 2nd edition’, was highly commended in the 2018 BMA Medical Book Awards and Jeff’s Book with Ross Gordon; Strategic Social Marketing 2nd edition 2020 is a standard textbook on many university reading lists.
Board of Directors
National Recreation and Park Association (NRPA)
VP Board of Directors
Immigrant Welcome Center
Neelay’s career on five continents includes Disney, The Super Bowl, The Olympics, besides several years of consulting, public speaking and training. TEDx, the global platform for ideas, describes him as a business and communications visionary, and his service on the National Recreation and Park Association’s Board of Directors is committed to ensuring that ‘no child is left indoors’. He serves as the Vice President (incoming Board President) of the Immigrant Welcome Center where aspires to make Indy the most welcoming city in America. Most recently, he was chosen by the Indianapolis Business Journal as Indy’s Forty under 40 business leaders impacting the community. He is an alumnus of the Harvard Kennedy School and #1 ranked Sports Management Program at Ohio University and his keynotes and presentations on empathetic leadership, magical customer service and the art of storytelling have benefited executives, professionals, startups and students from North America to China and from Europe to New Zealand. He champions “Ideas Worth Spreading” as the curator and co-organizer for TEDxIndianapolis, TEDxIndianapolis, TEDxIndianapolisWomen and TEDxCollegePark (MD) besides leading a TED Global workshop in Canada, presented multiple TEDx talks and coaching TEDx presenters as well. As the Principal at PROS Consulting INC. (headquartered in Indianapolis), he has led 130+ strategic and master planning, sports facility development, customer service training, and marketing and branding projects. These projects have recommended facility development and infrastructure improvements totaling over $2 billion USD and are helping shape a better vision for health and wellness, conservation and social equity in communities globally.
Senior Director of Strategy
Linguistic Anthropologist & Senior Scientist
Dr. Elizabeth ErkenBrack is a Linguistic Anthropologist and a Senior XM Scientist for Qualtrics, working to help organizations understand and deliver exceptional experiences for their customers, employees, and constituents. She built CX programs in health insurance and global financial services before joining Qualtrics. She understands the challenges of execution in complex and heavily regulated environments, and believes in the importance of experience throughout these ecosystems. She specializes in program strategy and development, maturing and expanding XM, linking XM metrics and operational metrics, and championing XM programs among internal stakeholders. Dr. ErkenBrack believes in the power of using data to bring a human voice to complex puzzles, bringing the “why” to the ”what” of human behavior. She is a proud alum of the University of Pennsylvania and Vassar College.
Vice President and Chief Medical Officer
Sharp Health Plan
Dr Cary Shames is the Vice President and Chief Medical Officer of Sharp Health Plan, the top rated Health Plan in California and one of the top 25 health plans nationally. Since joining, Sharp Health Plan has been rated as the top Health Plan in CA by CAHPS. Dr Shames is responsible for the clinical leadership to one of most respected, comprehensive, integrated health system in the country. Prior to joining Sharp, Dr. Shames had held leadership positions with Anthem, Aetna, PacifiCare and Humana. Dr Shames is a board certified Family physician with over 12 years of practice experience prior to going into health care management. Dr Shames undergraduate training was from LaSalle University and graduate training at the Philadelphia School of Osteopathic Medicine. Dr Shames also is an Associate Professor at the University of Colorado School of Medicine and presents nationally on improving the health care services and quality provided as well reducing its costs.
Partner Lead, Public Health & Government
Christina leads Google's partnership with the Food & Drug Administration, working alongside their agencies to develop and execute their innovative marketing campaigns. Throughout her 10-year career at Google, she has collaborated on a number of award-winning digital initiatives, including the US Army Cryptaris Program and NHTSA's Text & Drive campaign. Christina holds a BA in Industrial Labor Relations from Cornell University.
Kaiser Health News
Jenny Gold is a Senior Correspondent with Kaiser Health News, where she has reported on health care for over a decade. Her stories have been published by The New York Times, NPR, The Washington Post, The Los Angeles Times, and many other media outlets. She previously worked at NPR and the CBS Evening News. She is a graduate of Brown University.
President & Chief Executive Officer
Margaret has distinguished herself as a catalytic leader in health care, forging cross-sector partnerships that drive positive social impact. At Hopelab Margaret leads a multidisciplinary team with expertise in healthcare, academic research, and design to create innovative interventions that improve the health and well-being of children and young adults. She is passionate about bringing together government, nonprofit and private-sector stakeholders interested in advancing the role technology can play in supporting and improving health and well-being, with a particular focus on improving care and outcomes for underserved populations.
Director, Digital Products
Planned Parenthood Federation of America
Nicole directs Planned Parenthood’s Chat/Text program and supports use of science-informed practice across the national office. Nicole was previously a Research Scientist at New York University's Silver School of Social Work. At NYU, she managed the design and evaluation of a contraceptive counseling program. Prior to joining NYU, Nicole worked on program design and research with a range of sexual and reproductive health organizations including National Advocates for Pregnant Women and the Center for Reproductive Rights. She holds a BA in Psychology and History from Boston University, and earned her MPH from Columbia University in Reproductive and Family Health.
Associate Director for Communications
CDC’s Division of Overdose Prevention
LeShaundra Cordier, MPH, CHES, is the Associate Director for Communications for the CDC’s National Center for Injury Prevention and Control’s Division of Overdose Prevention (DOP). In this role Ms. Cordier provides guidance on the planning, implementation and evaluation of health communication and marketing activities for drug overdose related topics. Previously, she has worked as a health communication specialist at CDC with the National Center for Environmental Health, Division of Laboratory Sciences, and with the Office of Public Health Preparedness and Response. Ms. Cordier has a bachelors in psychology and a minor in mass communications from the University of Georgia, where she researched non-verbal communication. She also has a master’s of public health with a specialization in maternal and child health from the University of Georgia.
Chief Technology Officer
Code for America
Lou Moore is Chief Technology Officer at Code for America. He leads Code for America’s product, design, research, and engineering teams in their efforts to improve how government serves the American public, and how the public improves government. He previously served as VP of Software at Jawbone where he focused on delivering products that helped people to live happier, healthier, and longer, and as Director of Engineering at social networking destination hi5. Lou hails from Wisconsin originally and holds a degree in Computer Engineering from Northwestern University.
Founding Director, Center for Community Resilience
Milken Institute School of Public Health at George Washington University
Wendy Ellis is the Founding Director of the Center for Community Resilience at the Milken Institute School of Public Health at George Washington University. The Building Community Resilience (BCR) collaborative and networks are implementing the BCR process -- a strategic approach for cross-sector partners to align resources, programs and initiatives with community based efforts to address adverse childhood experiences and adverse community environments-- or as Ellis has coined it "The Pair of ACEs". The strengths based approach is aimed at building the infrastructure to promote resilience in vulnerable communities by improving access to supports and buffers that help individuals 'bounce back' and communities thrive. The BCR process is being used in six regions that include major cities such as Cincinnati, OH; Dallas, TX; Portland, OR; Washington, DC, Baltimore, MD, St. Louis and Kansas City, MO and four counties in Washington State. In 2019, Dr. Ellis launched the Resilience Catalysts in Public Health using a novel framework that leverages local public health departments in the role of Chief Health Strategist to address the Pair of ACEs, opioid misuse and suicide in Dallas County TX; Cambridge, MA; Louisville, KY; Mesa County, CO and the Appalachian Health District in North Carolina. Dr. Ellis co-authored an article detailing the BCR process, "A New Framework for Addressing Adverse Childhood and Community Experiences: The Building Community Resilience Model" which can be found in the September 2017 Journal of Academic Pediatrics. Dr. Ellis has spent the last decade developing and working to grow a 'resilience movement' to address systemic inequities that contribute to social and health disparities that are often transmitted in families and communities from generation to generation. In 2018 Dr. Ellis was selected as an Aspen Institute Ascend Fellow. The Center for Community Resilience is supported in part by The Kresge Foundation and the Sumner M. Redstone Global Center for Prevention and Wellness.
Center for Disease Control and Prevention (CDC)
Tom Chapel has been CDC’s first Chief Evaluation Officer since 2011, but for more than a decade has been helping CDC programs and partners build their capacity to do better evaluation, performance measurement, and strategic planning. Tom is involved in these issues at the national level as well as a frequent speaker and trainer, and as a Board member of the American Evaluation Association, where he won the Myrdal Government Evaluation Award in 2013. Before joining CDC, Tom was VP of the Atlanta office of Macro International (now ICF International), where he directed hundreds of projects and tasks in evaluation and planning for CDC, other Federal agencies, and state, local, and community-based organizations.
Chief Executive Officer
Well Being Trust
Tyler Norris, MDiv, is chief executive, Well Being Trust, an impact philanthropy with a mission to advance the mental, social and spiritual health of the nation. Over the past three decades, Tyler has shaped health and development initiatives in hundreds of communities in the US and around the world. He has an extensive background as a social entrepreneur, and trusted advisor to philanthropies, health systems, government agencies and collaborative partnerships working to improve the health of people and places. Prior to becoming the first chief executive of Well Being Trust, Tyler served as vice president, Total Health at Kaiser Permanente, where he led “anchor institution" work, applying all organizational assets to impact the economic, social and environmental determinants of health. He previously served as the founding president and CEO of Community Initiatives, and as founding board chair of IP3, the social enterprise that gave birth to the Community Commons, a GIS data mapping and stories platform. In addition to serving on multiple boards and councils ranging from Naropa University to Enterprise Community Partners, previously, he helped open the Abraham Path through the heart of the Middle East, and led the Kuhiston Foundation that helped establish the national park system in Tajikistan. He is a graduate of Harvard Business School’s Executive Program, earned a Master of Divinity degree from Naropa University, and has a bachelor’s degree in World Political Economy from Colorado College.
Senior Fellow and Director, Social Data Collaboratory
NORC at the University of Chicago
Dr. Emery has over 20 years of experience with public health campaign evaluation. Her research has focused on tobacco control, obesity prevention and physical activity promotion, the burgeoning marijuana marketing and prevention media environment, and health equity and corporate social responsibility campaigns. Over the past 10 years, she and her team have pioneered research methodology for collecting and analyzing social media data.
Director of Research and Innovation
Brown University Mindfulness Center
Jud Brewer MD PhD is a thought leader in the field of habit change and the “science of self-mastery,” having combined over 20 years of experience with mindfulness training with his scientific research therein. He is the Director of Research and Innovation at the Mindfulness Center and associate professor in Behavioral and Social Sciences and Psychiatry at the Schools of Public Health & Medicine at Brown University. He is also a research affiliate at MIT. A psychiatrist and internationally known expert in mindfulness training for addictions, Brewer has developed and tested novel mindfulness programs for habit change, including both in-person and app-based treatments for smoking, emotional eating, and anxiety. He has also studied the underlying neural mechanisms of mindfulness using standard and real-time fMRI and EEG neurofeedback. He has trained US Olympic athletes and coaches, foreign government ministers, and his work has been featured on 60 Minutes, TED (4th most viewed talk of 2016, with 13+ Million views), Time magazine (top 100 new health discoveries of 2013), Forbes, BBC, NPR, Al Jazeera (documentary about his research), Businessweek and others. His work has been funded by the National Institutes of Health, American Heart Association, among others. Dr. Brewer founded MindSciences to move his discoveries of clinical evidence behind mindfulness for anxiety, eating, smoking and other behavior change into the hands of consumers (see www.drjud.com for more information). He is the author of The Craving Mind: from cigarettes to smartphones to love, why we get hooked and how we can break bad habits (New Haven: Yale University Press, 2017). Follow him on twitter @judbrewer.
Chief Executive Officer & Chairman
Kristin co-founded Revolution Foods in 2006 and has served as its CEO since inception. Her career has spanned from corporate finance at Citibank to education. She was formerly the Vice President of Resources for Indispensable Schools and Educators and co-founded the Kenya Community Center for Learning in Nairobi. In addition, Kristin is a Pahara-Aspen Fellow, an Ashoka Fellow and an Education Pioneers Fellow. She served on the White House Council for Community Solutions and is a Young Global Leader of the World Economic Forum.
Chief Medical Officer
As Chief Medical Officer of AbleTo, Reena serves as a passionate voice for the need to bridge the gaps between medical health and behavioral health. She spearheads AbleTo’s data analytics and outcomes research. Prior to her work at AbleTo, Dr. Pande was a cardiologist at Brigham and Women’s Hospital in Boston, MA and Instructor at Harvard Medical School. Reena Pande earned her undergraduate degree in Biology from Harvard University, her M.D. from Harvard Medical School, and a Masters degree in Epidemiology from the Harvard School of Public Health. She completed her internship, residency training, and fellowship in Cardiovascular Disease and Vascular Medicine at Brigham and Women’s Hospital.
Stanford Social Innovation Review
Eric Nee is the editor-in-chief of Stanford Social Innovation Review (SSIR), a position he has held since 2006. SSIR—a part of the Stanford Center on Philanthropy and Civil Society—produces a quarterly magazine, online articles, podcasts, videos, webinars, and conferences, reaching millions of leaders of social change organizations globally each year. Nee has 38 years of experience in the publishing industry, most of it covering the high-tech industry in Silicon Valley. Before joining Stanford University, he was a senior writer for Fortune in the Palo Alto, Calif., bureau. He also helped Time Inc. launch eCompany Now in San Francisco (where he was executive editor), which later became Business 2.0. Before joining Fortune, Nee launched Forbes’s Silicon Valley bureau, where he led the publication’s four-person bureau and wrote several cover stories, including the magazine’s first cover story on the Internet. He also served as editor-in-chief of Upside for close to five years. Nee is the author of the book Information for Everyone: The Applied Materials Story. He earned a B.A. in American Studies from the University of California, Santa Cruz, and a M.S.J. from the Medill School of Journalism at Northwestern University. He lives in Palo Alto, Calif., with his wife Tekla Perry, a senior editor at IEEE Spectrum.
Chief Executive Officer and Chairman
National Recreation and Park Association (NRPA)
Kristine Stratton is the CEO and Chairman of the National Recreation and Park Association (NRPA). In her role, she is responsible for the nearly $20 million national organization that works to ensure that all people have access to parks for health, conservation and recreation. NRPA is the national voice for the protection and creation of local parks, harnessing the passion and power of its more than 60,000 members and the millions of individuals they serve. NRPA partners with foundations, federal agencies and corporations that recognize the critical role of parks in creating healthy and sustainable communities. The organization grants millions of dollars each year to its members to implement programs that have measurable objectives, such as increasing equitable park access, reducing obesity, increasing physical activity, saving wildlife, connecting children to nature and implementing green infrastructure in communities nationwide. Access to quality parks and recreation is a critical component to an individual’s success and to strong communities, and NRPA focuses on underserved communities to give everyone access to a great park. A staunch advocate for environmental conservation and equity issues, Stratton believes strongly in NRPA’s mission. Before coming to NRPA, Stratton was the senior vice president of operations at Earthjustice, a nonprofit public interest organization dedicated to litigating environmental issues. Prior to that, she served as the executive director of Waterkeeper Alliance in New York, New York, and before that she was vice president of operations at the Conservation Law Foundation in Boston, Massachusetts. She also served in several administrative and senior management roles at WGBH Educational Foundation, a public broadcasting station, in Boston, Massachusetts. Stratton holds a Master of Arts degree in environmental policy and planning from Tufts University and a Bachelor of Science degree in
Author, Four-Time NY Times Bestseller: "Made to Stick," "Switch," "Decisive," & "The Power of Moments"
Dan Heath is the co-author of four New York Times bestsellers: Made to Stick, Switch, Decisive, and the The Power of Moments. The Heath Brothers’ books have sold over three million copies worldwide and been translated into 33 languages. Dan’s new book Upstream: The Quest to Solve Problems Before They Happen will debut on March 3. Dan is a Senior Fellow at Duke University’s CASE center, which supports entrepreneurs who are fighting for social good. He lives in Durham, North Carolina.
Twitter Public Policy
Lauren Culbertson is a Manager on Twitter's Public Policy team, whose mission is to help shape policies that defend and respect the Twitter user's voice. Twitter Public Policy also manages Twitter's non-profit initiatives as well as #TwitterForGood, the company's philanthropic mission to make the world a better place by harnessing the positive power of Twitter. Lauren is based in Twitter's Washington, D.C. office where she oversees public policy issues related to online safety and health as well as telecommunications. She also leads Twitter's efforts to help combat the #OpioidCrisis. Before joining Twitter, Lauren worked in the U.S. Senate and on statewide campaigns in her home state of Georgia. She also founded a business, Millennial Bridge, to advocate for public policies that are important to millennials.
Adam Yates has spent his career focused on building early stage digital & social media platforms. In his time at IAC, Viacom, Facebook, and Snapchat, Adam has built global partnerships across a variety of industries and held multiple roles within these organizations. For the past year Adam has been leading Snapchat's Government & Political marketing business efforts, bringing the US Government onto the platform for the first time. He is a born and raised Southern Californian currently living and working in New York with his Wife, Son, & Daughter. In his spare time he enjoys, traveling, cooking, investing in early stage startups and spending time with the people and things that he cares about most.
Head of Creative & Brand Strategy
Bill & Melinda Gates Foundation
Sebastian Majewski is head of Creative and Brand Strategy at the Bill and Melinda Gates Foundation. He leads the creative for campaigns making the case for health, investing in young people and prioritizing marginalized communities. He initiated a Guinness World Record for neglected tropical diseases, received an honorary Webby for the Global Health Check and made epidemic preparedness a priority at WEF in Davos. Prior to joining the foundation in June 2013, Sebastian ran creative campaigns at the UN Millennium Campaign, UNICEF, and UNDP. He is a guest lecturer at France Business School on the subject of Data Analysis for Communications and is a regular speaker at conferences such as Global Health Forum, Social Media Week, Benchmark, and Dreamforce.
Senior Research Scientist
Director, Office of Health Communication and Education
FDA Center for Tobacco Products
Kathleen Crosby is Director of the Office of Health Communication and Education of the U.S. Food and Drug Administration’s (FDA) Center for Tobacco Products (CTP). Ms. Crosby’s career spans 20 years of senior-level marketing and advertising experience, including most recently helping to launch “The Real Cost,” FDA’s first national public education campaign designed to prevent young people from using tobacco and “Fresh Empire,” the first federal campaign designed to prevent multicultural young people from using tobacco. Before beginning her tenure at CTP, Ms. Crosby was Senior Vice President, Group Campaign Director of the Washington office of the Ad Council, where she created integrated communication programs that have proven to inspire attitudinal and behavioral change on America’s most pressing social issues for non-profit and government clients. Previously, while serving as Vice President of Strategic Planning at Arnold Worldwide, Ms. Crosby oversaw strategic development on many high-profile and successful public education campaigns, including the cutting-edge “Truth” campaign for the Legacy Foundation. Ms. Crosby is a graduate of the University of Colorado.
President and Executive Creative Director
Behavior change is Jeffrey’s priority, evident in all his endeavors, from his academic research to his leadership at Rescue Agency. Jeff’s passion for behavior change began in high school when he volunteered for the teen tobacco prevention program at the Southern Nevada Health District. Observing the lack of marketing agencies that truly understood behavior change, he launched Rescue at the age of 17, a marketing agency focused exclusively on positive social change programs. While growing Rescue, Jeff studied Marketing for his undergraduate degree and received a Master’s in Experimental Psychology from UCSD. As the founder of a strategy called Social Branding®, Jeff focuses on the relationship between identity and behavior to change behavior through culture. This approach has been published in multiple books and is the subject of multiple peer-reviewed articles. Today, as Rescue’s President and Executive Creative Director, he’s led the company’s growth to a team of over 150 managing three dozen behavior change programs across North America, tackling issues such as tobacco, obesity, violence and drug use. Rescue’s work includes the FDA's national tobacco prevention campaign for multicultural teens and its LGBT young adult effort, as well as active contracts with over a dozen state and local health departments. Rescue and it’s partners are committed to advancing the science of behavior change marketing, collaborating on over a dozen published scientific articles
Former LA Times Reporter & Author of Dreamland: The True Tale of America's Opiate Epidemic
Sam Quinones is a Los Angeles-based freelance journalist, a reporter for more than 30 years, and author of three acclaimed books of narrative nonfiction. Quinones is a veteran reporter on immigration, gangs, drug trafficking, the border. He is formerly a reporter with the L.A. Times, where he worked for 10 years. Before that, he made a living as a freelance writer residing in Mexico for a decade. He speaks today about his third and most recent book -- Dreamland: The True Tale of America's Opiate Epidemic (Bloomsbury, 2015), for which he traveled across the United States. Dreamland chronicles the roots of America’s epidemic of opiate addiction, nation’s deadliest drug scourge in its history. Dreamland won a National Book Critics Circle award for the Best Nonfiction Book of 2015. It was also selected as one of the Best Books of 2015 by Amazon.com, Slate.com, the Daily Beast, Buzzfeed, Seattle Times, Boston Globe, St. Louis Post-Dispatch, Entertainment Weekly, Audible, and in the Wall Street Journal and Bloomberg Business by Nobel economics laureate, Prof. Angus Deaton, of Princeton University. For it, he has testified before the US Senate’s Health Committee, numerous professional conferences of judges, doctors, librarians, hospital administrators and at more than two-dozen town hall meetings in small towns across the country. A Young Adult version of Dreamland – for 7th through 12th graders -- was released in July of 2019. Quinones is at work on a follow up to Dreamland, about the scourge of fentanyl, methamphetamine, as well as dispatches from grassroots efforts to combat the epidemic.
Chief Executive Officer
Kristin Carroll focuses on helping public health clients successfully drive behavior change. She works primarily with Federal and State public health agencies to create award-winning marketing and policy programs that promote positive health behaviors and social change. Her background spans the big NYC ad agency world, the non-profit Partnership for a Drug Free America, work with the Office of National Drug Control Policy, and most recently, a high-growth tech company, ACTIVE Network, that is the leading technology platform for community activities, youth sports and fitness events. Kristin graduated magna cum laude from Syracuse University with a dual degree in Advertising and Public Policy.
Addiction Medicine Physician and Speaker
NYU Langone Health
Dr. Lipi Roy is an internal medicine physician board certified in addiction medicine as well as Clinical Assistant Professor at the NYU Department of Population Health. She is currently the Medical Director of the Kingsboro Addiction Treatment Center in New York City, operated by the New York State Office of Alcoholism and Substance Abuse Services. As the former Chief of Addiction Medicine for NYC jails including Rikers Island, she oversaw substance use treatment and recovery efforts for the city’s incarcerated men and women. Previously, she was a primary care doctor to Boston's vulnerable homeless population, among whom the leading cause of death was drug overdose. She was also an attending physician at Massachusetts General Hospital and an Instructor of Medicine at Harvard Medical School. Dr. Roy completed her medical degree and Master’s in Public Health degree at Tulane University School of Medicine and School of Public Health and Tropical Medicine, followed by internal medicine training at Duke University Medical Center. Dr. Roy is a strong advocate for public service. In addition to caring for incarcerated and homeless men and women, she has served the underserved in Nicaragua and India, as well as New Orleans residents affected by Hurricane Katrina. Dr. Roy has also provided medical relief to earthquake victims in Haiti, and volunteered in the medical tent at the Boston Marathon. She currently volunteers with the New York City Medical Reserve Corps.