Speakers

Tom Chapel

Chief Evaluator

Centers for Disease Control and Prevention (CDC)

Tom Chapel has been CDC’s first Chief Evaluation Officer since 2011, but for more than a decade has been helping CDC programs and partnersbuild their capacity to do better evaluation, performance measurement, and strategic planning. Tom is involved in these issues at the national level as well as a frequent speaker and trainer, and as a Board member of the American Evaluation Association, where he won the Myrdal GovernmentEvaluation Award in 2013. Before joining CDC, Tom was VP of the Atlanta office of Macro International (now ICF International), where he directed hundreds of projects and tasks in evaluation and planning for CDC, other Federal agencies, and state, local, and community-based organizations.

Barbara Tulipane

President and Chief Executive Officer

National Recreation and Park Association (NRPA)

@BTulipane

Barbara Tulipane, CAE, is the President and Chief Executive Officer of the National Recreation and Park Association (NRPA) — the leading non-profit organization dedicated to ensuring all Americans have access to parks for health, conservation and social equity. Tulipane, who believes everyone deserves a park, leads NRPA and its nearly 60,000 members in finding solutions to some of the nation’s toughest environmental, social and health challenges, including the preservation of public lands, resiliency and childhood obesity. Since joining NRPA in 2008, the organization has seen its membership numbers more than double under Tulipane’s leadership.

Jeff Jordan

Agents of Change Summit Committee Co-Chair, President and Executive Creative Director

Rescue Agency

@JeffreyWJordan

Behavior change is Jeffrey’s priority, evident in all his endeavors, from his academic research to his leadership at Rescue Agency. Jeff’s passion for behavior change began in high school when he volunteered for the teen tobacco prevention program at the Southern Nevada Health District. Observing the lack of marketing agencies that truly understood behavior change, he launched Rescue at the age of 17, a marketing agency focused exclusively on positive social change programs. While growing Rescue, Jeff studied Marketing for his undergraduate degree and received a Master’s in Experimental Psychology from UCSD. As the founder of a strategy called Social Branding®, Jeff focuses on the relationship between identity and behavior to change behavior through culture. This approach has been published in multiple books and is the subject of multiple peer-reviewed articles. Today, as Rescue’s President and Executive Creative Director, he’s led the company’s growth to a team of over 150 managing three dozen behavior change programs across North America, tackling issues such as tobacco, obesity, violence and drug use. Rescue’s work includes the FDA's national tobacco prevention campaign for multicultural teens and its LGBT young adult effort, as well as active contracts with over a dozen state and local health departments. Rescue and it’s partners are committed to advancing the science of behavior change marketing, collaborating on over a dozen published scientific articles

Michael Botticelli

Executive Director

Grayken Center for Addiction Medicine

@MBotticelliBMC

Michael Botticelli is the Executive Director of the Grayken Center for Addiction Medicine at Boston Medical Center and a Distinguished Policy Scholar at the Johns Hopkins Bloomberg School of Public Health. Prior to this, Michael was the Director of National Drug Control Policy for the Obama Administration. He joined the White House Office of National Drug Control Policy (ONDCP) as Deputy Director in November 2012 and later served as Acting Director. Mr. Botticelli has more than two decades of experience supporting Americans affected by substance use disorders. Prior to joining ONDCP, he served as Director of the Bureau of Substance Abuse Services at the Massachusetts Department of Public Health, where he successfully expanded innovative and nationally recognized prevention, intervention, treatment, and recovery services for the Commonwealth of Massachusetts.

Antwi Akom Ph.D.

Founding Director,
Social Innovation Lab UCSF & SFSU

CEO & Co-Founder, Streetwyze

@AntwiAkom

Dr. Antwi Akom is a thought leader in human centered design and developing new health ICTs that promote equitable development and improve the social determinants of health with our nations most vulnerable populations. He is the CEO and Co-Founder of Streetwyze, which has recently collaborated with industry leaders such as Google, Aclima, the Obama Administration, and the Rockefeller Foundation. Streetwyze has also been recognized by the Atlantic City Lab and Tech Crunch as one of the top 12 new innovative ICT platforms to build pathways to prosperity for vulnerable populations. Dr. Akom is founding Director of the Social Innovation lab — a joint research lab between the UCSF and SFSU. He'll be sharing tips on how to use technology to develop new models of urban innovation that capable of transforming the SDOH and changing health behaviors.

Sina Mossayeb

System Design Lead

IDEO

@sinamossayeb

Sina Mossayeb is a global System Design Lead at IDEO with a focus on social impact and organizational change. Bringing an interdisciplinary outlook from the social sciences through a human centered lens, Sina makes connections between key points that have impact. He will be discussing a framework for designing movements and best practices for building momentum.

Kristin Carroll

Agents of Change Summit Committee Co-Chair, CEO

Rescue Agency

@KristinWCarroll

Kristin Carroll focuses on helping public health clients successfully drive behavior change. She works primarily with Federal and State public health agencies to create award-winning marketing and policy programs that promote positive health behaviors and social change. Her background spans the big NYC ad agency world, the non-profit Partnership for a Drug Free America, work with the Office of National Drug Control Policy, and most recently, a high-growth tech company, ACTIVE Network, that is the leading technology platform for community activities, youth sports and fitness events. Kristin graduated magna cum laude from Syracuse University with a dual degree in Advertising and Public Policy.

Roy Daiany

U.S. Public Sector Account Executive

Google

Roy Daiany leads Google's Public Sector group, based in New York and Washington DC. He and his team work across the industry to develop and execute awareness, recruitment and behavior change campaigns. Using audience and campaign measurement platforms across both Google and YouTube, Roy has helped pioneer strategies to prove impact in near real time and maximize campaign efficiency. Roy has a BA in Psychology from Georgetown University and is a father to twin boys.

Rebekah Russell-Bennett

Professor

QUT Business School

@DrBekMarketing

Rebekah is a Professor of Marketing at the QUT Business School, Queensland University of Technology Australia and has extensive experience in the use of games/mobile technology and services marketing to facilitate behaviour change. Rebekah has collaborated with Brisbane City Council on a $6.5m mobile game program to change energy use in low-income earners, Queensland Catholic Education Commission to develop the GO:KA social marketing alcohol schools program, the Australian Red Cross Blood Service to identify key service factors that create barriers to redonation, the Australian Breastfeeding Association to develop MumBubConnect (world’s first two-way automated SMS support service) and Queensland Health in improving the service experience for cancer screening. Rebekah is also the immediate past- President of the Australian Association for Social Marketing (AASM). Rebekah holds a PhD in services marketing and has over 150 peer-reviewed publications and is the co-editor of the Journal of Services Marketing.

Robert Egger

Founder & President

L.A. Kitchen

@RobertEgger

Robert is the Founder and President of L.A. Kitchen, which recovers locally sourced, cosmetically imperfect fruits and vegetables to fuel a culinary arts job training program for men and women coming out of foster care and older men and women returning from incarceration. In addition, Robert founded CForward, an advocacy organization that promoted the economic role that nonprofits play in every community. In Washington DC, Robert was the founding chair of both the Mayor’s Commission on Nutrition, and Street Sense, Washington’s “homeless” newspaper. He was also the co-convener of the first Nonprofit Congress, held in Washington DC in 2006. Robert speaks throughout the country and internationally on the subjects of hunger, sustainability, nonprofit political engagement and social enterprise.

Sherry Emery Ph.D.

Senior Fellow, Public Health

NORC at the University of Chicago

@SherryEmery

Sherry Emery is a Senior Fellow in the Public Health Research Department of NORC at the University of Chicago, and the Director of NORC’s Health Media Collaboratory. She holds a Ph.D. from the University of North Carolina at Chapel Hill; MBA from Columbia University; and a Bachelor’s degree from Johns Hopkins University. Emery is a campaign evaluation expert. Her work spans formative, strategic, process and outcome evaluation research. She has developed rigorous methodologies, both quantitative and qualitative, for measuring and analyzing consumer engagement with health related messages across both traditional and social media platforms. Her approach uses media data to develop objective measures of consumer health information searching, sharing and exposure, often paired with aided and unaided self-reported recall of these items from nationally representative surveys. Emery’s research has shown that measures of campaign exposure alone no longer capture consumer engagement with campaign-related information. Instead, in the 21 st century media environment, social advertising/marketing campaign assessment must also include measures of digital information searching and social media sharing behaviors. Dr. Emery is the Principal Investigator for numerous ongoing studies funded by the Centers for Disease Control and Prevention, the National Institutes of Health and private foundations.

Andrew Freedman

Co-Founder & Senior Director

Freedman & Koski

@DirMJCoord

Colloquially known as Colorado’s Marijuana Czar, Andrew was appointed the state’s first Director of Marijuana Coordination by the Governor. He ensured the efficient and effective regulation of Colorado’s recreational and medical marijuana while promoting public health, maintaining public safety, and keeping marijuana out of the hands of children. He managed hundreds of millions of dollars of marijuana tax revenue and guided the administration through difficult regulatory, legal, and personnel issues as Colorado became the first state in the world to regulate recreational marijuana. He led the administration through difficult challenges: unique regulatory structures, the gray and black market, lack of banking, pesticide regulation, tax work, public education campaigns, edibles regulation, hemp regulation, and countless other topics. He has been featured by 60 Minutes, NBC Nightly News, The Today Show, The New York Times, The Wall Street Journal, The Boston Globe, and dozens of other national and international news outlets. Andrew holds a J.D. from Harvard Law School and a B.A. in philosophy and political science from Tufts University. Prior to being the Director of Marijuana Coordination, he was the Lieutenant Governor’s Chief of Staff and the campaign director for Colorado Commits to Kids.

Michelle Bellon

Vice President, Strategy

Rescue Agency

@michelle_bellon

Michelle Bellon, Vice President of Media and Strategy at Rescue, oversees the development and management of behavior change marketing campaigns that include digital and social media, traditional media, experiential marketing, brand ambassadors and other high-impact strategies. She helps clients change beliefs and shift perceived norms about health behaviors within specific target audiences. Prior to joining the Rescue team, Michelle led marketing efforts for the Community Environmental Council and UC Santa Barbara’s Student Health Services. She implemented a variety of behavior change marketing campaigns (ranging from alcohol harm reduction to environmental responsibility) that relied heavily on an effective web and social media presence. She earned a B.A. in Sociology and SocioCultural Linguistics from the University of California, Santa Barbara.

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