The Agents of Change Summit provides attendees with a fast-paced agenda covering advanced topics in the science and technology of behavior change. These pre-conference workshops are designed to give behavior change practitioners a foundation or intermediate experience across health topics ensuring you’re ready to maximize the summit’s content. You may choose to add-on either optional workshops during registration.
AN INTERMEDIATE GUIDE TO THE SCIENCE OF BEHAVIOR CHANGE
Jeff JordanPresident & Creative Director Rescue Agency
This workshop will provide an overview of how health communications and social marketing can contribute to health behavior change by exploring the behavior change pathways of knowledge, ability, exchange, and norms. The session will explore case studies showcasing how each pathway has been successfully implemented within a specific community and through a specific program. Evaluation best practices will be shared and tips for setting up a program for success from the time a challenge is identified and a strategic pathway is selected, through campaign development, implementation and evaluation. Participants will engage in exercises that allow them to apply the Behavior Change Pathways Framework and evaluation principles to their local communities.
Advanced registration is required and workshop is limited to 50 participants.