Pre-Conference Workshops

All attendees are invited to choose between two pre-conference behavior change workshops on Sunday, February 9th. Advanced registration is required.

The Agents of Change Summit provides attendees with a fast-paced agenda covering advanced topics in the science and technology of behavior change. These pre-conference workshops are designed to give behavior change practitioners a foundation or intermediate experience across health topics ensuring you’re ready to maximize the summit’s content. You may choose to add-on either optional workshops during registration.

Workshop 1:

AN INTERMEDIATE GUIDE TO THE SCIENCE OF BEHAVIOR CHANGE

Workshop Facilitator:

Jeff JordanPresident & Creative Director Rescue Agency

Sunday, February 9 / 9:30 am – 1 pm / Cost: $79

This workshop will provide an overview of how health communications and social marketing can contribute to health behavior change by exploring the behavior change pathways of knowledge, ability, exchange, and norms. The session will explore case studies showcasing how each pathway has been successfully implemented within a specific community and through a specific program. Evaluation best practices will be shared and tips for setting up a program for success from the time a challenge is identified and a strategic pathway is selected, through campaign development, implementation and evaluation. Participants will engage in exercises that allow them to apply the Behavior Change Pathways Framework and evaluation principles to their local communities.

Advanced registration is required and workshop is limited to 50 participants.

Workshop 2:

Introduction to Technology in Behavior Change

Workshop Facilitator:

Kristin Carroll Chief Executive Officer Rescue Agency

Sunday, February 9 / 1:30 pm – 5 pm / Cost: $79

The media landscape has changed dramatically in the last few years. Traditional media channels provide broad awareness, but are difficult to measure without long-term evaluation studies. Digital media is more sophisticated and measurable than ever, but is also constantly changing making it difficult to keep up with latest developments. This workshop is designed to demystify digital and social media by providing an overview of the media landscape, measurement tools, and budgeting best practices. It will showcase specific case studies in health communications, policy, and prevention to show how small budgets can have a big impact on focused target audiences.

Advanced registration is required and workshop is limited to 50 participants.

Workshop 3:

Influencing Behaviour: What We Know Works and What Does Not

Workshop Facilitator:

Jeff French Chief Executive Officer Strategic Social Marketing

Sunday, February 9 / 1:30 pm – 5 pm / Cost: $79

In this session, Professor Jeff French will set out ten tips to avoid wasting time, money and effort in the design of health promotion programmes. The learning presented is based on a distillation of evidence and experience from the fields of health promotion, social marketing, community engagement, behavioural sciences and management science. The session is an intermediate level workshop that will be illustrated with practical real life examples from around the world. Participants will leave the session with understanding, tools and techniques for ensuring the development of effective, efficient and community supported programmes of action.

Advanced registration is required and workshop is limited to 50 participants.

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