Distinguished leaders in public health, government, non-profit, academic, digital and social media, technology, and research have come together to provide perspective and ensure the curation of the best leaders, speakers and discussions.


Danny McGoldrick

Vice President

Campaign for Tobacco Free Kids

Danny McGoldrick is Vice President of the Global Health Advocacy Incubator at the Campaign for Tobacco-Free Kids. Drawing on the Campaign’s decades of experience in tobacco control advocacy in the U.S. and dozens of other countries, the Advocacy Incubator provides training, mentoring, strategic planning, and technical assistance in advocacy to groups working on policy change on other health issues around the world. The Incubator initiative is a recognition that major public health progress often depends on policy change driven by strong advocacy capacity. The Advocacy Incubator’s work includes policy change campaigns on road safety, obesity prevention, and other issues in multiple countries. Mr. McGoldrick is a seasoned public health advocate. Prior to heading the Advocacy Incubator, he was involved in the Campaign’s tobacco control policy advocacy efforts at the federal, state, and local levels for seventeen years. As Vice President for Research, he oversaw the campaign’s primary and secondary research in support of policy change campaigns. This research informed the Campaign’s message and policy strategy, produced advocacy materials for the Campaign and its partners in the field, and created media and policy advocacy opportunities. In addition to leading the Research Department, Mr. McGoldrick has been a key player in developing the Campaign’s and others’ strategies for policy change. He is an expert in bringing research, communications, and advocacy to bear on policy change campaigns. He has been instrumental in successful campaigns at the federal level to raise tobacco taxes and regulate tobacco products, as well as in dozens of state and local campaigns to pass smoke-free laws, increase tobacco taxes, and provide funding for tobacco prevention and cessation. In addition to his research and strategic contributions, Mr. McGoldrick has often provided testimony in public hearings and legislative bodies and has appeared regularly in the media. Prior to joining the Campaign for Tobacco-Free Kids, Mr. McGoldrick spent twelve years conducting marketing and health communications research. He received a Bachelor of Arts in Political Science from the University of Georgia and a Master of Arts, also in Political Science, from Michigan State University.

David Sleet

Division of Unintentional Injury Prevention

Centers for Disease Control and Prevention (CDC)

David Wilson

National Prevention Week Coordinator

Substance Abuse and Mental Health Services Administration (SAMHSA)


Eric Asche

Chief Marketing Officer

The Truth Initiative


As the leader of Truth Initiative’s marketing team, Eric Asche is developing successful, life-saving public education campaigns that are changing attitudes, beliefs and behaviors surrounding tobacco use. Young people everywhere are encountering Eric’s compelling messaging through a broad spectrum of media channels. Eric has considerable experience crafting campaigns around the dangers of smoking. Before joining Truth Initiative in 2006, he was account director at the award-winning advertising agency GSD&M in Austin, Texas. There, he worked with Truth Initiative on several successful efforts, including EX®, Bob Quits, Mary Quits, Great Start, and Circle of Friends. He also managed accounts for several nationally known brands, including AT&T, Southwest Airlines, Kinko’s and the publisher of Rolling Stone, Us Weekly, and Men’s Journal. Prior to that, Eric led business development for an advertising tracking firm and directed nationwide merchandising and consumer and business-to- business campaigns for a financial institution with more than $500 billion in assets. Eric’s ability to develop marketing campaigns that affect hearts and minds will be critical in achieving Truth Initiative’s ambitious goals to de-normalize smoking and tobacco use.

Jeff French

Chief Executive Officer

Strategic Social Marketing


Jeff French is a global thought leader in Social Marketing, social programme planning, evaluation and health communication. Jeff has published over 90 papers and three books. Previously Director of Policy and Communication at the UK Health Development Agency and a senior civil servant in the UK Department of Health. In 2005 Jeff developed the UK government review of Social Marketing and set up the National Social Marketing Centre in 2006. In 2009 Jeff became the CEO of Strategic Social Marketing Ltd. Jeff is a member of several national and international policy committees and is a member of the Editorial Board of four professional Journals. Jeff is the organiser of the European and World Social Marketing Conference and a member of the International Social Marketing Association Executive and the European Social Marketing Association Board.

Jeff Jordan

Agents of Change Summit Committee Co-Chair, President and Executive Creative Director

Rescue Agency


Behavior change is Jeffrey’s priority, evident in all his endeavors, from his academic research to his leadership at Rescue Agency. Jeff’s passion for behavior change began in high school when he volunteered for the teen tobacco prevention program at the Southern Nevada Health District. Observing the lack of marketing agencies that truly understood behavior change, he launched Rescue at the age of 17, a marketing agency focused exclusively on positive social change programs. While growing Rescue, Jeff studied Marketing for his undergraduate degree and received a Master’s in Experimental Psychology from UCSD. As the founder of a strategy called Social Branding®, Jeff focuses on the relationship between identity and behavior to change behavior through culture. This approach has been published in multiple books and is the subject of multiple peer-reviewed articles. Today, as Rescue’s President and Executive Creative Director, he’s led the company’s growth to a team of over 150 managing three dozen behavior change programs across North America, tackling issues such as tobacco, obesity, violence and drug use. Rescue’s work includes the FDA's national tobacco prevention campaign for multicultural teens and its LGBT young adult effort, as well as active contracts with over a dozen state and local health departments. Rescue and it’s partners are committed to advancing the science of behavior change marketing, collaborating on over a dozen published scientific articles

Julia Eisman

Client Partners



Julia has been at the intersection of citizen engagement and digital strategy for nearly 10 years, currently managing relationships with the federal government and nonprofits at Facebook. Prior to joining Facebook, Julia served as Digital Director at the Department of Health and Human Services (HHS) where she led online strategy, social media and partnerships around the Affordable Care Act and various public health initiatives. Julia also managed public affairs for the Department’s health innovations programs, with the goal of educating new audiences about using data to build tools for improving public health. Before working at HHS, Julia ran the online advocacy program at Families USA, a health advocacy nonprofit, where she developed digital grassroots campaigns around health policy initiatives. Julia got her undergrad from UT Austin, and MPA from American University. She lives in Washington, DC with her husband and daughter.

Kristin Carroll

Agents of Change Summit Committee Co-Chair, CEO

Rescue Agency


Kristin Carroll focuses on helping public health clients successfully drive behavior change. She works primarily with Federal and State public health agencies to create award-winning marketing and policy programs that promote positive health behaviors and social change. Her background spans the big NYC ad agency world, the non-profit Partnership for a Drug Free America, work with the Office of National Drug Control Policy, and most recently, a high-growth tech company, ACTIVE Network, that is the leading technology platform for community activities, youth sports and fitness events. Kristin graduated magna cum laude from Syracuse University with a dual degree in Advertising and Public Policy.

Lori Melichar

Director of the Pioneer Portfolio

Robert Wood Johnson Foundation


Lori Melichar is a labor economist and the Director of the Pioneer Portfolio at the Foundation, where she leads a team that is focused on discovering, exploring and learning from cutting edge ideas and emerging trends that have the potential to accelerate progress to create a Culture of Health in America. She is also the host of the Foundation’s Pioneering Ideas podcast. Over the past 14 years, Melichar has created and managed several programs to focus a broad research community on studies to improve health and healthcare policy and practice, and was a key driver of efforts to advance the science of quality improvement (QI) research and evaluation at the Foundation. From 2008-2010, she served as the Research Director for the Future of Nursing Committee, at the Institute of Medicine. She holds a PhD and MA in economics from the University of Maryland at College Park and a BA in economics from Swarthmore College in Pennsylvania.

Rain Henderson


Clinton Foundation


Roy Daiany

Head of Industry, Public Sector


Roy Daiany leads Google's Public Sector group, based in New York and Washington DC. He and his team work across the industry to develop and execute awareness, recruitment and behavior change campaigns. Using audience and campaign measurement platforms across both Google and YouTube, Roy has helped pioneer strategies to prove impact in near real time and maximize campaign efficiency. Roy has a BA in Psychology from Georgetown University and is a father to twin boys.

SaraT (ST) Mayer

Chief Program Officer

Code for America

SaraT (ST) Mayer joined Code for America after working at the San Mateo County Health System as the Director of Public Health, Policy and Planning where she focused on the service delivery of public clinics, emergency preparedness and response, the public health laboratory, social and land use policy and eliminating health inequities. Previously she worked on public policy at a variety of nonprofit organizations. She is a past Board Member for the Housing Leadership Council and a current Board Member at Human Impact Partners. She has also served as an Advisory Board Member for the Bay Area Air Quality Management District (BAAQMD), The Bay Area Health Inequities Initiative (BARHII) and a variety of other civic roles. She earned her bachelor’s degree at Wesleyan University, and her Masters in Public Policy from the University of California at Berkeley.

Tom Chapel

Chief Evaluator

Centers for Disease Control and Prevention (CDC)

Tom Chapel has been CDC’s first Chief Evaluation Officer since 2011, but for more than a decade has been helping CDC programs and partnersbuild their capacity to do better evaluation, performance measurement, and strategic planning. Tom is involved in these issues at the national level as well as a frequent speaker and trainer, and as a Board member of the American Evaluation Association, where he won the Myrdal GovernmentEvaluation Award in 2013. Before joining CDC, Tom was VP of the Atlanta office of Macro International (now ICF International), where he directed hundreds of projects and tasks in evaluation and planning for CDC, other Federal agencies, and state, local, and community-based organizations.

Tony Foleno

Senior Vice President, Research

Ad Council

As Senior Vice President for Research at the Ad Council, Tony advises the strategic planning of more than 40 public service communications campaigns. Tony also oversees campaign evaluation, establishing key performance indicators and the tools for measurement. Moreover, he leads cross-campaign analyses designed to optimize Ad Council initiatives. Tony’s primary role is to leverage research-based insights into action, helping to ensure that the Ad Council remains a results-driven organization with a single-minded focus on making a measurable impact in people’s lives. Tony co-chairs the Ad Council Research Committee, a pro-bono advisory body comprised of thought leaders in marketing, market research and academia. He is an accomplished public speaker, concentrating on best practices in social marketing and public service communications. Prior to joining the Ad Council in 2002, Tony managed projects at Public Agenda, a nonpartisan public opinion research organization. He is a graduate of Swarthmore College and holds a M.A. in Sociology from Columbia University. Tony is a member of the Advertising Research Foundation and the Market Research Council, and serves on the steering committees for the Society for Health Communications as well as the Fishlinger Center for Public Policy and Research.


Ana Bolaños

Chief, Nutrition Education & CalFresh Outreach Section

California Department of Social Services

Ana Bolaños is the Chief of the California SNAP-Ed and CF Outreach programs for the California Department of Social Services. She has over 25 years of experience working on social services and public health programs focused on obesity, mental health, child abuse, cancer and socio-economic disparities. She has worked extensively with the Latino and African American communities and has worked in with county, state, private and non-profit organizations. As the Chief of the CA. SNAP-Ed program with CDSS she has the administrative oversight of the largest SNAP-Ed program in the country. She is responsible for USDA deliverables including the State Plan, Annual Report, Management Evaluation, and EARS. She provides guidance and leadership to the State Implementing Agencies: California Department Public Health, Department of Aging, Catholic Charities California and UC Davis Cooperative Extension and their Local Implementing Agencies and ensures compliance with state and federal rules governing the SNAP-Ed program. She convenes the Strategic Council and has final responsibility for the strategic direction of the CA SNAP-Ed program. Additionally, Ana manages the CF Outreach plans. Finally, she plays a key role in identifying ways to partner with other programs to increase the overall breadth of these programs. She is responsible for ensuring that CalFresh recipients are provided access to nutrition education so that they can make healthy choices on a limited budget and to increase awareness of information available to them.

Andra Nicoli

Program and Evaluation Analyst

UC CalFresh Nutrition Education Program

Andra Nicoli has 18 years of experience in public health program management. For the past 5 years, Andra has worked with the UC CalFresh Nutrition Education Program at UC Davis. She has a range of experience working on local, regional and international projects in qualitative evaluation, needs assessments, facilitation, training, and the development of programmatic initiatives that encompass policy, systems and environmental change. This includes the organizational management and delivery of comprehensive programs in family planning and nutrition. Her consulting experience includes working with regional public health departments and WESTED’s Center for Prevention and Early Intervention. She has a particular interest in rural access to quality, culturally sensitive public health education. To this end, Andra has experience working with a team of experts on the development of culturally appropriate, accessible information for public health programs in areas such as Papua New Guinea and the rural outback of New South Wales, Australia. She holds a B.A. from Whitman College (Washington State) and an M.A. from the University of Sydney (Australia) in Government and Public Administration.

April Brubach

Deputy Director, Health Communication and Education

Food and Drug Administration (FDA)


Ben Birks Ang

National Youth Services Adviser

Odyssey Trust

Ben has extensive experience working with young people using drugs and alcohol and has lead the development of treatment and early intervention services for young people in New Zealand. This includes establishing and overseeing school-based, community, and residential drug and alcohol treatment programmes. He works as the National Youth Services Adviser for the New Zealand Drug Foundation and Odyssey Trust, and is also the Deputy Chair of dapaanz, the Addiction Practitioners Association of Aotearoa New Zealand. He is passionate about empowering communities to create space for young people to grow and develop.

Candice Marti

Director, Communications

Louisiana Public Health Institute

A seasoned communications strategist and marketing executive, Candice’s experience includes a valuable mix of corporate marketing and advertising agency roles, which have served to form her multidisciplinary approach. She is a results oriented, creative leader and is well-versed in developing successful local and global integrated campaigns. Candice is passionate about both the strategic and creative aspects of communications. She is an entrepreneur at heart and works closely with colleagues and partners to bring brands to life. Candice leads the communications team at the Louisiana Public Health Institute (LPHI) and is responsible for shaping communications and marketing strategies for LPHI and its programs, including the Louisiana Campaign for Tobacco-Free Living and REACHnet. Candice loves complex strategic challenges and keeps her finger on the pulse of creative and marketing trends. She earned her BA in social science with a minor in psychology and her MBA in marketing and international business from Chapman University in Orange, CA. Candice is originally from British Columbia, Canada and currently resides in New Orleans with her husband, Jamey and their cat, Chief.

Chris Matter

Senior Health Improvement Project Manager

Blue Cross and Blue Shield of Minnesota

Doug Evans

Professor of Prevention and Community Health

The George Washington University

W. Douglas Evans, Ph.D. is Professor of Prevention and Community Health & Global in the Milken Institute School of Public Health at The George Washington University. He has published over 100 peer-reviewed articles, books, and chapters in the fields of health communication, social marketing, and behavior change interventions. He conducts research on health branding and the development and evaluation of new health technologies. He works both in the United States and in developing countries. Dr. Evans’ work is funded through externally sponsored grants. He is currently PI of a grant from UNICEF C4D to design and evaluate of the Saleema campaign in Sudan to end Female Genital Mutilation and Cutting (FGMC). He is co-PI of a P20 Center grant from the National Institutes of Health (NIH) to develop and evaluate a branded substance abuse and violence prevention program called ADELANTE for Latino and immigrant youth. Previously he was PI of a large randomized trial to evaluate the text4baby mobile health program.

Jo Ellen Stryker

Lead Health Comm Specialist

Centers for Disease Control and Prevention (CDC)

Jo Stryker, PhD is the Branch Chief (Acting) of the Prevention Communication Branch (PCB) in the Division of HIV/AIDS Prevention. Dr. Stryker has been in the Branch since 2009, and has previously served as the Associate Chief for Science and the team lead for Research and Evaluation. During her time in PCB, she has led the research and evaluation of many of the Act Against AIDS campaigns, and has overseen a comprehensive update to the Division’s HIV prevention message portfolio. Dr. Stryker has been an Assistant Professor in the Department of Behavioral Science and Health Education at the Rollins School of Public Health at Emory University (2005-2009) and in the Department of Speech Communication at the University of Illinois at Urbana-Champaign (2003-2005). During her time in academia, her research focused on the intended and unintended effects of communication on preventive health behaviors. She received her PhD in communication from the Annenberg School for Communication at the University of Pennsylvania, and completed a post-doctoral fellowship in public health at the Harvard School of Public Health. She has more than 20 years of health communication experience, with an emphasis on message and campaign design and evaluation.

Lawrence Swiader

Vice President

The National Campaign


Lawrence Swiader has spent his career studying the intersection of technology, media, education, and how it can better people’s lives. Currently, as Senior Director of Digital Media at The National Campaign he leads the Bedsider program which makes use of digital media to improve the reproductive health behaviors of young adults in the U.S. For 10 years before that, he used technology as a tool to teach about the history of the Holocaust and to motivate people to act to end contemporary genocide. In his second home of Athens, Greece, he has consulted on various projects for clients including the Athens Metro and museums of Greek history. Lawrence graduated from the S.I. Newhouse School of Public Communications at Syracuse University in 1989 with a degree in Television, Radio, and Film and in 1993 earned a Master’s degree in Instructional Design, Development, and Evaluation from Syracuse University’s School of Education. Lawrence has a 13-year-old daughter and finds inspiration from playing tennis, sea kayaking in Greece, art, and a good book.

Luke van der Beeke

Founder and Managing Director

Marketing for Change


Marge White

Deputy Director

Virginia Foundation for Healthy Youth

Marge White is the Deputy Director at the Virginia Foundation for Healthy Youth and has been in this role since 2001. She works closely with her board to develop and implement initiatives for tobacco use prevention for youth and for decreasing childhood obesity. She has extensive experience in policy development, marketing, social branding and community engagement to improve public health. Ms. White also serves in leadership roles on several non-profit boards. She has worked in public health for nearly 20 years and is passionate about engaging people and organizations for social change. Additionally, Ms. White was recently selected to assist the Governor’s Office in Virginia with the development of a grants office to acquire funding for state agencies. She has extensive expertise and success in obtaining federal grant awards. Ms. White holds a Bachelor’s degree in education and a Master’s degree in organizational management.

Maria Azzarelli

Tobacco-Control Program Coordinator

Southern Nevada Health District

Maria Azzarelli joined the Southern Nevada Health District’s (SNHD) Office of Chronic Disease Prevention and Health Promotion, Tobacco Control Program (TCP) in 1999. In 2004, Maria was promoted to Tobacco Control Coordinator. Under Maria’s direction, the TCP provides tobacco prevention and control programming for over 70 percent of Nevada’s population. When the program was initiated in 1999, Nevada had some of the highest tobacco use rates in the nation, with adult smoking prevalence at 31% and youth smoking prevalence at 33%. With a focus on population-based strategies including large-scale marketing campaigns, community mobilization, and policy initiatives; the TCP has been instrumental in reducing adult and youth smoking rates to 12.6% and 5.9% respectively. Maria has participated in the development of numerous grant applications that have resulted in over 20 million dollars in funding. The SNHD TCP has been recognized with state and national awards including the Campaign for Tobacco Free Kids Youth Advocates of the Year Award, National Association of City and County Health Officials Promising Practice Award, American Advertising Federation Award, and National Cancer Information Service Collaborative Practice Award. Maria is a founding member of the SNHD Diversity Committee and participates in various community-based coalitions and professional organizations. Maria was certified as Advanced High (Spanish-language Oral Proficiency) by the American Council on the Teaching of Foreign Languages. She has been a Certified Health Education Specialist (CHES) since 1999. Maria is married with four children ranging in ages from 14-21 and enjoys traveling, dancing, and spending time with family.

Nathan Brown

Drug Demand Reduction Programme Manager

NZ Drug Foundation

Nathan brings more than 6 years of community development and social change marketing experience focussed on queer youth development and HIV prevention. Most recently, Nathan graduated with an MBA from the University of Otago which was followed by 4 years working in corporate marketing and branding based in Bangkok.

Nick Macchionne

Director and Deputy Chief Administrative Officer

Department of Health and Human Services, County of San Diego

With over 30 years’ experience in the delivery, management and public policy of health and human services, Nick Macchione serves as San Diego County’s Director of the Health and Human Services Agency. He helps improve the lives of over one million San Diegans through a professional workforce of 6,400 employees and $2+ billion annual operating budget, including 166 citizen advisory boards/commissions and over 500 contracted community service providers. With a county population of 3.3 million, his Agency is one of the largest, integrated health and human services networks in the nation. With a passionate focus on practical innovation for improving the quality of life of people, Macchione directs the delivery of health and social service safety net programs, including public health services; emergency medical services and disaster response; behavioral health services; Medicaid managed care and other safety net health insurance programs; nutrition assistance for the indigent; child welfare, adult protective services; family and community violence prevention, public housing and community development services, parenting and early childhood development programs, support services for active duty military, veterans and their families. Also, he oversees the operations of the County’s Psychiatric Hospital; Edgemoor Skilled Nursing Facility; Children’s Emergency Shelter; and a residential high school for foster youth. Macchione implements policy direction for an elected Board of Supervisors and works closely with other elected leaders, including executive/legislative branches from states, federal, and international governments, city mayors/councilmen, district attorney, sheriff and superior court judges. Throughout his entire public service career, Macchione has served as a community strategist, convener, and leader of large scale population-based improvements. Most notably, during the past nearly 9 years in his role as Agency Director, he has helped develop, implement and grow a bold and ambitious county-wide “social movement” known as Live Well San Diego. This groundbreaking data-driven strategy is a high level, collective impact for population health and social well-being improvement. Live Well San Diego is being implemented countywide with over 250 public-private partnerships representing over 2.2 million residents across all industry sectors. As a result of this community transformation, his Agency and community partners have earned numerous accolades for their innovative, cost effective solutions in improving the health, safety and well-being for San Diegans. In addition, Macchione has received numerous leadership awards and honors. Most recently, he was named by Governing Magazine as a national Public Official of the Year for his career accomplishments in developing innovative health, housing and human services.

Rachel Tyree

Director of Communications

Los Angeles Department of Health

Ms. Tyree is the Communications Director for the Los Angeles County Department of Public Health Division of Chronic Disease and Injury Prevention. She oversees multimillion dollar media campaigns that aim to encourage people to quit smoking and to make healthier lifestyle choices through diet and exercise. Previously, she served as the Public Information Officer for the Department. Ms. Tyree has 18 years of experience in communications program planning and public affairs practice. With an undergraduate degree in Communications Studies from UCLA and a Master’s in Public Health from Emory University, Ms. Tyree has worked in the private, not-for-profit, and government sectors.

Rebecca Brookes

Chronic Disease Information Director

Vermont Department of Health

Over the past 30 years, Rebecca built capacity for, trained, or provided behavior change technical assistance in areas of tobacco control, alcohol/drug prevention, obesity prevention, healthy sexuality/teen pregnancy prevention, and civic engagement nationally and internationally. She has worked with USAID, the Ford Foundation, the US Embassy, DHHS, The National Campaign to Prevent Teen Pregnancy, the New York State Tobacco Control Program, Planned Parenthood Federation of America (where she was Director of Social Marketing), and International Planned Parenthood among others. She was peer reviewer for a college textbook on social marketing, wrote The Basic Guide to Social Marketing and The Manager’s Guide to Social Marketing, and is on the editorial review board of the Social Marketing Quarterly, a peer-reviewed internationally distributed professional journal. She has been guest lecturer at Dartmouth College, taught marketing through Marlboro Graduate School and Champlain College, and currently teaches at the University of Vermont. She is currently the Director of Chronic Disease Information in the Division of Health Promotion and Disease Prevention at the Vermont Department of Health, and hopes one day to win the Publisher’s Clearinghouse Sweepstakes.

Rebekah Russell-Bennett


QUT Business School


Rebekah is a Professor of Marketing at the QUT Business School, Queensland University of Technology Australia and has extensive experience in the use of games/mobile technology and services marketing to facilitate behaviour change. Rebekah has collaborated with Brisbane City Council on a $6.5m mobile game program to change energy use in low-income earners, Queensland Catholic Education Commission to develop the GO:KA social marketing alcohol schools program, the Australian Red Cross Blood Service to identify key service factors that create barriers to redonation, the Australian Breastfeeding Association to develop MumBubConnect (world’s first two-way automated SMS support service) and Queensland Health in improving the service experience for cancer screening. Rebekah is also the immediate past- President of the Australian Association for Social Marketing (AASM). Rebekah holds a PhD in services marketing and has over 150 peer-reviewed publications and is the co-editor of the Journal of Services Marketing.

Robin Scala

Office on Smoking and Health

Centers for Disease Control and Prevention

Rowena Merritt

Head of Research

National Social Marketing Centre

Dr. Rowena Merritt has extensive experience of developing, leading and evaluating social marketing and behaviour change programs both in the UK and internationally. After completion of her D.Phil from the University of Oxford in 2006, she was part of the original team that set up the National Social Marketing Centre in London. Under her position at the Centre, she managed England’s first multi-trial applications of social marketing, involving ten sites across England, each focused on a different topic or audience. In 2010 she set up her own company. Since then she has worked for: (1) the Department of Health in Hong Kong on the development of a new marketing code for breast milk substitutes; (2) developed a suite tools which calculate the Return on Investment of behaviour change programmes for the Department of Health England; (3) developed a new six month training programme for environmental NGO’s in the Kingdom of Jordan, funded by USAID; and (4) developed HIV prevention programmes in China for DFID and in London for the NHS. Current projects include the development a maternal health programme for the World Health Organisation, spanning the Western Pacific area, and reducing domestic violence in Panama. She is the Chair of The University of South Florida Social Marketing Conference, and is also an Associate Professor at the University.

Shannon Hartley

Chief Marketing Officer

Shatterproof: Stronger Than Addiction

Shannon Hartley is the Chief Marketing officer. She leads the teams responsible for delivering the programs and services that support the Shatterproof mission. Her team leads the marketing and educational programs to end the stigma associated with addiction, provides resources to support families and communities focused on preventing addiction and supporting those seeking information on evidence-based treatment and recovery support. Her team leads the program, fundraising and volunteerism activities for Shatterproof.She has more than 20 years of marketing and strategy experience. She began her career at Procter & Gamble in customer insights and sales roles. She led neuroscience/mental health customer insight and global strategy at Bristol-Myers Squibb. Most recently, Shannon was the Managing Director of Razorfish Health, a customer engagement agency that is part of Publicis Healthcare, the largest healthcare marketing and communications network in the world.She is a graduate of Miami University and lives in Princeton, NJ.

Sharyn Rundle-Thiele

Professor / Editor in Chief

Griffith University / Journal of Social Marketing


Professor Sharyn Rundle-Thiele leads Social Marketing @ Griffith ( and is Editor of the Journal of Social Marketing. Sharyn’s research focuses on behaviour change. She has published and presented over 80 books, journal papers and book chapters. She currently serves as an advisor on a diverse range of social marketing projects. Her current projects include changing adolescent attitudes towards drinking alcohol (see and increasing healthy eating and physical activity to combat obesity. Research partners include VicHealth, SA Health, Department of Health and Aging, Siggins Miller Consulting, Defence Science and Technology Organisation, Queensland Catholic Education Commission and Mater Health Services.

Sjonna Paulson

Director of Health Communication

Oklahoma Tobacco Settlement Endowment Trust

Sjonna Paulson, APR, is the Director of Health Communication for the Oklahoma Tobacco Settlement Endowment Trust (TSET). She is an accredited public relations counselor (APR) and holds a bachelor's degree in journalism/public relations from the University of Oklahoma. For nearly 30 years, Paulson has had an active career in public relations, marketing and advertising in a diverse array of for-profit and nonprofit organizations receiving both local and national professional awards. Paulson serves on the CDC OSH Media Campaign Resource Center Committee and was a contributor to the CDC OSH Best Practices for Comprehensive Tobacco Control Programs 2014. In her role at TSET, Paulson oversees three award-winning statewide health communication interventions, (Shape Your Future, Oklahoma Tobacco Helpline and Tobacco Stops With Me), designed to positively impact citizens knowledge, attitude and behaviors toward tobacco cessation, prevention and living tobacco free, as well as impacting obesity by increasing physical activity and improving nutrition. Additionally, Paulson directs the statewide health communication consultation for TSET grantees and partners. Publications on the evaluation of the health communication interventions can be found in the American Journal of Preventive Medicine and the Oklahoma State Medical Association Journal. Paulson supervises a Health Communication staff of three with an annual multi-million dollar program budget.

Stephanie Ryan

Sr. Associate

B Corps

Stephanie Ryan is a Sr. Associate at B Lab, a non-profit organization that serves a global movement of people using business as a force for good. She joined B Lab in the Fall of 2008 to help grow and engage the B Corp community. Her prior career of over twenty- five years was in OD Consulting, specifically organizational learning. She designed and led leadership seminars on The Fifth Discipline and consulted to senior teams using systems thinking as a lens to discover leverage for strategic change. She believes business is part of the solution to today’s most pressing social and environmental problems.

Susan D. Kirby


Kirby Marketing Solutions

Dr. Kirby is the President of Kirby Marketing Solutions, Inc., a firm she founded that specializes in social marketing research and strategy development for organizations that are doing work that benefits society. Dr. Kirby’s has worked for over 20 years in social marketing and health communication for public health programs. She is well known for her innovative approaches to audience research. Since founding KMS she has led several state, national, and local branding projects, including the award winning Kansas public health branding effort – Healthy People Build Strong Communities. Most recently she developed audience segment profiles for binge drinking for the National Institutes of Alcohol Abuse and Alcoholism using an innovative technique for merging government and private sector data. She led the development of Stand2gether: for healthy ♥ relationships, a teen dating violence prevention social marketing effort, tested using Facebook. During her last years at CDC Dr. Kirby led CDC’s first brand development project, which was used to describe the agency’s work for almost a decade. In her spare time she teaches social marketing and health communication at UCLA. She has spoken at well over 50 conferences, and authored book chapters, and peer-reviewed articles about social marketing and health communication. In 1993, Dr. Kirby earned her Doctoral and Masters’ degrees in Public Health at the University of South Carolina School of Public Health concentrating in social marketing and health communication. Her professional career started in commercial marketing management with Southern Bell in 1980, after earning her Bachelor’s in Business Marketing at the University of Alabama.

Suzi Gates

Team Lead, Health Communication

Centers for Disease Control and Prevention (CDC)

Tesfa Alexander

Health Communications Director


Interested in joining or nominating someone for the 2018 Steering or Planning Committee? Please email

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