Partner and Managing Director
Chief Executive Officer
Kristin Carroll focuses on helping public health clients successfully drive behavior change. She works primarily with Federal and State public health agencies to create award-winning marketing and policy programs that promote positive health behaviors and social change. Her background spans the big NYC ad agency world, the non-profit Partnership for a Drug Free America, work with the Office of National Drug Control Policy, and most recently, a high-growth tech company, ACTIVE Network, that is the leading technology platform for community activities, youth sports and fitness events. Kristin graduated magna cum laude from Syracuse University with a dual degree in Advertising and Public Policy.
Head of Industry, Public Health, Military & Government
Roy Daiany leads Google's Public Sector group, based in New York and Washington DC. He and his team work across the industry to develop and execute awareness, recruitment and behavior change campaigns. Using audience and campaign measurement platforms across both Google and YouTube, Roy has helped pioneer strategies to prove impact in near real time and maximize campaign efficiency. Roy has a BA in Psychology from Georgetown University and is a father to twin boys.
Senior Vice President, Research
As Senior Vice President for Research at the Ad Council, Tony advises the strategic planning of more than 40 public service communications campaigns. Tony also oversees campaign evaluation, establishing key performance indicators and the tools for measurement. Moreover, he leads cross-campaign analyses designed to optimize Ad Council initiatives. Tony’s primary role is to leverage research-based insights into action, helping to ensure that the Ad Council remains a results-driven organization with a single-minded focus on making a measurable impact in people’s lives. Tony co-chairs the Ad Council Research Committee, a pro-bono advisory body comprised of thought leaders in marketing, market research and academia. He is an accomplished public speaker, concentrating on best practices in social marketing and public service communications. Prior to joining the Ad Council in 2002, Tony managed projects at Public Agenda, a nonpartisan public opinion research organization. He is a graduate of Swarthmore College and holds a M.A. in Sociology from Columbia University. Tony is a member of the Advertising Research Foundation and the Market Research Council, and serves on the steering committees for the Society for Health Communications as well as the Fishlinger Center for Public Policy and Research.
Chief Executive Officer
Strategic Social Marketing
Jeff French is a global thought leader in Social Marketing, social programme planning, evaluation and health communication. Jeff has published over 90 papers and three books. Previously Director of Policy and Communication at the UK Health Development Agency and a senior civil servant in the UK Department of Health. In 2005 Jeff developed the UK government review of Social Marketing and set up the National Social Marketing Centre in 2006. In 2009 Jeff became the CEO of Strategic Social Marketing Ltd. Jeff is a member of several national and international policy committees and is a member of the Editorial Board of four professional Journals. Jeff is the organiser of the European and World Social Marketing Conference and a member of the International Social Marketing Association Executive and the European Social Marketing Association Board.
Sr. Director, Brigade Network
Code for America
President and Executive Creative Director
Behavior change is Jeffrey’s priority, evident in all his endeavors, from his academic research to his leadership at Rescue Agency. Jeff’s passion for behavior change began in high school when he volunteered for the teen tobacco prevention program at the Southern Nevada Health District. Observing the lack of marketing agencies that truly understood behavior change, he launched Rescue at the age of 17, a marketing agency focused exclusively on positive social change programs. While growing Rescue, Jeff studied Marketing for his undergraduate degree and received a Master’s in Experimental Psychology from UCSD. As the founder of a strategy called Social Branding®, Jeff focuses on the relationship between identity and behavior to change behavior through culture. This approach has been published in multiple books and is the subject of multiple peer-reviewed articles. Today, as Rescue’s President and Executive Creative Director, he’s led the company’s growth to a team of over 150 managing three dozen behavior change programs across North America, tackling issues such as tobacco, obesity, violence and drug use. Rescue’s work includes the FDA's national tobacco prevention campaign for multicultural teens and its LGBT young adult effort, as well as active contracts with over a dozen state and local health departments. Rescue and it’s partners are committed to advancing the science of behavior change marketing, collaborating on over a dozen published scientific articles
Campaign for Tobacco Free Kids
Danny McGoldrick is Vice President of the Global Health Advocacy Incubator at the Campaign for Tobacco-Free Kids. Drawing on the Campaign’s decades of experience in tobacco control advocacy in the U.S. and dozens of other countries, the Advocacy Incubator provides training, mentoring, strategic planning, and technical assistance in advocacy to groups working on policy change on other health issues around the world. The Incubator initiative is a recognition that major public health progress often depends on policy change driven by strong advocacy capacity. The Advocacy Incubator’s work includes policy change campaigns on road safety, obesity prevention, and other issues in multiple countries. Mr. McGoldrick is a seasoned public health advocate. Prior to heading the Advocacy Incubator, he was involved in the Campaign’s tobacco control policy advocacy efforts at the federal, state, and local levels for seventeen years. As Vice President for Research, he oversaw the campaign’s primary and secondary research in support of policy change campaigns. This research informed the Campaign’s message and policy strategy, produced advocacy materials for the Campaign and its partners in the field, and created media and policy advocacy opportunities. In addition to leading the Research Department, Mr. McGoldrick has been a key player in developing the Campaign’s and others’ strategies for policy change. He is an expert in bringing research, communications, and advocacy to bear on policy change campaigns. He has been instrumental in successful campaigns at the federal level to raise tobacco taxes and regulate tobacco products, as well as in dozens of state and local campaigns to pass smoke-free laws, increase tobacco taxes, and provide funding for tobacco prevention and cessation. In addition to his research and strategic contributions, Mr. McGoldrick has often provided testimony in public hearings and legislative bodies and has appeared regularly in the media. Prior to joining the Campaign for Tobacco-Free Kids, Mr. McGoldrick spent twelve years conducting marketing and health communications research. He received a Bachelor of Arts in Political Science from the University of Georgia and a Master of Arts, also in Political Science, from Michigan State University.
Vice President and Chief Health Officer
IBM Watson Health
Addiction Medicine Physician and Speaker
NYU Langone Health
Dr. Lipi Roy is an internal medicine physician board certified in addiction medicine as well as Clinical Assistant Professor at the NYU Department of Population Health. She is currently the Medical Director of the Kingsboro Addiction Treatment Center in New York City, operated by the New York State Office of Alcoholism and Substance Abuse Services. As the former Chief of Addiction Medicine for NYC jails including Rikers Island, she oversaw substance use treatment and recovery efforts for the city’s incarcerated men and women. Previously, she was a primary care doctor to Boston's vulnerable homeless population, among whom the leading cause of death was drug overdose. She was also an attending physician at Massachusetts General Hospital and an Instructor of Medicine at Harvard Medical School. Dr. Roy completed her medical degree and Master’s in Public Health degree at Tulane University School of Medicine and School of Public Health and Tropical Medicine, followed by internal medicine training at Duke University Medical Center. Dr. Roy is a strong advocate for public service. In addition to caring for incarcerated and homeless men and women, she has served the underserved in Nicaragua and India, as well as New Orleans residents affected by Hurricane Katrina. Dr. Roy has also provided medical relief to earthquake victims in Haiti, and volunteered in the medical tent at the Boston Marathon. She currently volunteers with the New York City Medical Reserve Corps.
Center for Disease Control and Prevention (CDC)
Tobacco-Control Program Coordinator
Southern Nevada Health District
Malcolm Ahlo has worked in tobacco control at the Southern Nevada Health District for 17+ years. In his current role he oversees all aspects of tobacco control and prevention which include outreach and education of youth, young adults, and other priority communities. In addition, he coordinates initiatives that include cessation including brief interventions, tobacco retailer assessments, media, smoke-free housing, policy expansion and others. Malcolm’s programs have been recognized with state and national awards with acknowledgements for his work including the Campaign for Tobacco Free Kids, American Legacy Foundation, Food and Drug Association, National Association of City and County Health Officials Promising Practice Award, Nevada State Health Division Chronic Disease, Center for Disease Prevention and Control, National Cancer Institute among others. In addition, multiple advertising and marketing awards have been won. Malcolm currently is an Executive Board Member of the Nevada Tobacco Prevention Coalition and frequently provides technical assistance to state and national partners. When Mr. Ahlo joined the Southern Nevada Health District’s Tobacco Control Program in 2001 Nevada had some of the highest tobacco use rates in the nation, with youth smoking prevalence at 33% and the LGBTQ at 63% - today all of these sub-populations have seen dramatic decreases in smoking prevalence, youth 5.4%, and the LGBTQ community at 47%.
National Youth Services Adviser
Ben has extensive experience working with young people using drugs and alcohol and has lead the development of treatment and early intervention services for young people in New Zealand. This includes establishing and overseeing school-based, community, and residential drug and alcohol treatment programmes. He works as the National Youth Services Adviser for the New Zealand Drug Foundation and Odyssey Trust, and is also the Deputy Chair of dapaanz, the Addiction Practitioners Association of Aotearoa New Zealand. He is passionate about empowering communities to create space for young people to grow and develop.
S.C. Dept. of Health & Environmental Control
Chief, Nutrition Education & CalFresh Outreach Section
California Department of Social Services
Ana Bolaños is the Chief of the California SNAP-Ed and CF Outreach programs for the California Department of Social Services. She has over 25 years of experience working on social services and public health programs focused on obesity, mental health, child abuse, cancer and socio-economic disparities. She has worked extensively with the Latino and African American communities and has worked in with county, state, private and non-profit organizations. As the Chief of the CA. SNAP-Ed program with CDSS she has the administrative oversight of the largest SNAP-Ed program in the country. She is responsible for USDA deliverables including the State Plan, Annual Report, Management Evaluation, and EARS. She provides guidance and leadership to the State Implementing Agencies: California Department Public Health, Department of Aging, Catholic Charities California and UC Davis Cooperative Extension and their Local Implementing Agencies and ensures compliance with state and federal rules governing the SNAP-Ed program. She convenes the Strategic Council and has final responsibility for the strategic direction of the CA SNAP-Ed program. Additionally, Ana manages the CF Outreach plans. Finally, she plays a key role in identifying ways to partner with other programs to increase the overall breadth of these programs. She is responsible for ensuring that CalFresh recipients are provided access to nutrition education so that they can make healthy choices on a limited budget and to increase awareness of information available to them.
Chronic Disease Information Director
Vermont Department of Health
Over the past 30 years, Rebecca built capacity for, trained, or provided behavior change technical assistance in areas of tobacco control, alcohol/drug prevention, obesity prevention, healthy sexuality/teen pregnancy prevention, and civic engagement nationally and internationally. She has worked with USAID, the Ford Foundation, the US Embassy, DHHS, The National Campaign to Prevent Teen Pregnancy, the New York State Tobacco Control Program, Planned Parenthood Federation of America (where she was Director of Social Marketing), and International Planned Parenthood among others. She was peer reviewer for a college textbook on social marketing, wrote The Basic Guide to Social Marketing and The Manager’s Guide to Social Marketing, and is on the editorial review board of the Social Marketing Quarterly, a peer-reviewed internationally distributed professional journal. She has been guest lecturer at Dartmouth College, taught marketing through Marlboro Graduate School and Champlain College, and currently teaches at the University of Vermont. She is currently the Director of Chronic Disease Information in the Division of Health Promotion and Disease Prevention at the Vermont Department of Health, and hopes one day to win the Publisher’s Clearinghouse Sweepstakes.
National Recreation and Parks Association
Professor of Prevention and Community Health
The George Washington University
W. Douglas Evans, Ph.D. is Professor of Prevention and Community Health & Global in the Milken Institute School of Public Health at The George Washington University. He has published over 100 peer-reviewed articles, books, and chapters in the fields of health communication, social marketing, and behavior change interventions. He conducts research on health branding and the development and evaluation of new health technologies. He works both in the United States and in developing countries. Dr. Evans’ work is funded through externally sponsored grants. He is currently PI of a grant from UNICEF C4D to design and evaluate of the Saleema campaign in Sudan to end Female Genital Mutilation and Cutting (FGMC). He is co-PI of a P20 Center grant from the National Institutes of Health (NIH) to develop and evaluate a branded substance abuse and violence prevention program called ADELANTE for Latino and immigrant youth. Previously he was PI of a large randomized trial to evaluate the text4baby mobile health program.
Kirby Marketing Solutions
Dr. Kirby has led social marketing and health communication for public health programs for over 25 years. Since founding KMS she has led several state, national, and local branding projects, including the award winning Kansas public health branding effort – Healthy People Build Strong Communities and most recently a tagline for CDC’s Division of Adolescent and School Health -- Healthy Teens. Successful Futures. She has consulted on social marketing projects in over 15 different public health topics including elephantiasis in Haiti, immunizations, antibiotic resistance, childhood physical activity, health information technology, HIV/STD, travel health, and diabetes. Today she champions a new generation of social marketers through educating MPH students at UCLA and USF’s Schools of Public Health. She is the co-editor of Social Marketing Quarterly, the founding journal in the social marketing field.
Director and Deputy Chief Administrative Officer
Department of Health and Human Services, County of San Diego
With over 30 years’ experience in the delivery, management and public policy of health and human services, Nick Macchione serves as San Diego County’s Director of the Health and Human Services Agency. He helps improve the lives of over one million San Diegans through a professional workforce of 6,400 employees and $2+ billion annual operating budget, including 166 citizen advisory boards/commissions and over 500 contracted community service providers. With a county population of 3.3 million, his Agency is one of the largest, integrated health and human services networks in the nation. With a passionate focus on practical innovation for improving the quality of life of people, Macchione directs the delivery of health and social service safety net programs, including public health services; emergency medical services and disaster response; behavioral health services; Medicaid managed care and other safety net health insurance programs; nutrition assistance for the indigent; child welfare, adult protective services; family and community violence prevention, public housing and community development services, parenting and early childhood development programs, support services for active duty military, veterans and their families. Also, he oversees the operations of the County’s Psychiatric Hospital; Edgemoor Skilled Nursing Facility; Children’s Emergency Shelter; and a residential high school for foster youth. Macchione implements policy direction for an elected Board of Supervisors and works closely with other elected leaders, including executive/legislative branches from states, federal, and international governments, city mayors/councilmen, district attorney, sheriff and superior court judges. Throughout his entire public service career, Macchione has served as a community strategist, convener, and leader of large scale population-based improvements. Most notably, during the past nearly 9 years in his role as Agency Director, he has helped develop, implement and grow a bold and ambitious county-wide “social movement” known as Live Well San Diego. This groundbreaking data-driven strategy is a high level, collective impact for population health and social well-being improvement. Live Well San Diego is being implemented countywide with over 250 public-private partnerships representing over 2.2 million residents across all industry sectors. As a result of this community transformation, his Agency and community partners have earned numerous accolades for their innovative, cost effective solutions in improving the health, safety and well-being for San Diegans. In addition, Macchione has received numerous leadership awards and honors. Most recently, he was named by Governing Magazine as a national Public Official of the Year for his career accomplishments in developing innovative health, housing and human services.
Sr. Program Manager | Community Health and Health Equity
Blue Cross and Blue Shield of Minnesota
Chris Matter joined the Center for Prevention at Blue Cross and Blue Shield of Minnesota as a Sr. Program Manager, Community Health and Health Equity, six years ago. She has been working in the field of commercial tobacco prevention and control for over fifteen years and remains committed to supporting and partnering with communities to create environments where healthier choices are made easier for those impacted and disproportionately affected by commercial tobacco. She leads the local commercial tobacco and ACEs Tribal Wisdom Initiatives at the Center for Prevention. Her passion lies in creating systemic change so that equity is reality.
Head of Research
National Social Marketing Centre
Professor / Editor in Chief
Griffith University / Journal of Social Marketing
Professor Sharyn Rundle-Thiele leads Social Marketing @ Griffith (www.griffith.edu.au/social-marketing) and is Editor of the Journal of Social Marketing. Sharyn’s research focuses on behaviour change. She has published and presented over 80 books, journal papers and book chapters. She currently serves as an advisor on a diverse range of social marketing projects. Her current projects include changing adolescent attitudes towards drinking alcohol (see http://gameon.rcs.griffith.edu.au/) and increasing healthy eating and physical activity to combat obesity. Research partners include VicHealth, SA Health, Department of Health and Aging, Siggins Miller Consulting, Defence Science and Technology Organisation, Queensland Catholic Education Commission and Mater Health Services.
QUT Business School
Rebekah is a Professor of Marketing at the QUT Business School, Queensland University of Technology Australia and has extensive experience in the use of games/mobile technology and services marketing to facilitate behaviour change. Rebekah has collaborated with Brisbane City Council on a $6.5m mobile game program to change energy use in low-income earners, Queensland Catholic Education Commission to develop the GO:KA social marketing alcohol schools program, the Australian Red Cross Blood Service to identify key service factors that create barriers to redonation, the Australian Breastfeeding Association to develop MumBubConnect (world’s first two-way automated SMS support service) and Queensland Health in improving the service experience for cancer screening. Rebekah is also the immediate past- President of the Australian Association for Social Marketing (AASM). Rebekah holds a PhD in services marketing and has over 150 peer-reviewed publications and is the co-editor of the Journal of Services Marketing.
Director of Communications
Los Angeles Department of Health
Ms. Tyree is the Communications Director for the Los Angeles County Department of Public Health Division of Chronic Disease and Injury Prevention. She oversees multimillion dollar media campaigns that aim to encourage people to quit smoking and to make healthier lifestyle choices through diet and exercise. Previously, she served as the Public Information Officer for the Department. Ms. Tyree has 18 years of experience in communications program planning and public affairs practice. With an undergraduate degree in Communications Studies from UCLA and a Master’s in Public Health from Emory University, Ms. Tyree has worked in the private, not-for-profit, and government sectors.
Virginia Foundation for Healthy Youth
Marge White is the Deputy Director at the Virginia Foundation for Healthy Youth and has been in this role since 2001. She works closely with her team to develop and implement initiatives for youth tobacco and substance use prevention and decreasing childhood obesity. During her career she has focused on policy development, marketing, social branding and community engagement to improve public health. She is passionate about engaging people and organizations for social change. Marge also serves in leadership roles on several non-profit boards. She holds a Bachelor’s degree in education and a Master’s degree in organizational management.
SNAP Education and Outreach Coordinator
Colorado Department of Human Services