Full Agenda

Intentional Equity in Public Health Communications

Jeffrey Jordan, MA

President & Founder, Rescue Agency

Welcome & Overview From Live Well San Diego

Nick Macchione, FACHE

Agency Director, County of San Diego, Health and Human Services Agency

Engaging Hearts & Minds to Build Trust & Accountability in Public Health

Paul Kuehnert, DNP, RN, FAAN

President & CEO, Public Health Accreditation Board

Teen Vaping Cessation Strategies

• A Breakup Story: How to Successfully Help Gen Z Quit Vaping

  Elizabeth Kenny

  Truth Initiative

• Promoting Cessation to Teens: My Life My Quit Success Stories

  Krysten Isaac

  Rescue Agency

Digital Tools in Tobacco Control

• Digital Media for Behavior Change: Evidence and Case Studies

  Doug Evans, PhD

  The George Washington University

• Informed Choices, the ROI of a Tobacco Literate Generation: Impacting Youth Tobacco Use Behaviors Through a New FDA/CTP Digital Educational Resource Hub

  Ashley Roberts

  FDA (U.S. Food and Drug Administration)

New Data to Inform Tobacco Prevention Programs

• ENDS Tracker Public-Private Partnership: A Novel Web-Based Surveillance Tool for Nicotine Products with a Focus on ENDS

  Jaron King

  SC DHEC Division of Tobacco Prevention & Control

• Research Learnings and Opportunities for Education on Blunts

  Emily McDonald

  FDA (U.S. Food and Drug Administration)

Case Studies to Prevent Overdose

• Stop Overdose Initiative: Education Campaigns Making an Impact

  Brittany Curtis

  CDC (Centers for Disease Control and Prevention)

• Unmasking Meth: Understanding the Impact of Mental Health and Social Bias to Prevent Use & Escalation

  Michele Sok

  Rescue Agency

Communications in a Post-Legalization World

• So, It’s Legal. Now What? Adult Cannabis Communications

  Christina Malave

  Rescue Agency

• The Evolving Public Health Response to Legalized Commercial Cannabis

  Robb Hutson

  Rede Group

Authentically Addressing Teen Mental Health

• Communicating on Teen Mental Health in a Post-COVID World

  Danny Azucar, PhD

  Rescue Agency

• imi: Making and Testing a Digital Safe Space for LGBTQ+ Teens

  Fred Dillon

  Hopelab

Modernizing Government Communications & Services

• Modernizing Government Services: How Relevant Communications Help Recruit and Retain Eligible Audiences

  Dina Weldin

  Rescue Agency

Strategies for Improving Workplace Wellness

• San Diego County Healthy Workplace Accelerator Program: A Digital Approach to Implementing Worksite Health Promotion

  Spencer Stein

  County of San Diego

• Are You Ready To Go? Increasing Rates of Breakfast Consumption in Australian Institutional Workplaces

  Sharyn Rundle-Thiele

  Social Marketing @ Griffith University

Advanced Strategies for Early Childhood Programs

• Why Babies: Transforming Pediatrics and the Importance of Child Welfare

  Matthew Melmed & Chris McGurn

  Zero to Three

• Understanding How Adversity Predicts Health: Data & Insights From First 5 CA’s Newest Campaign

  Pamela Buchwald

  Rescue Agency

Sex Education in our Modern World

• Building Theory-Informed Digital Sex Education

  Julia Bennett

  Planned Parenthood Federation of America

• Implementing Youth-Led Social Marketing Campaigns to Improve Teen Access to Sexual Health Services

  Danielle Lewald

  Healthy Start Coalition of Hillsborough County

Lessons in Effective Digital Communications

• Engage Like a Human, Not a Robot: Creating Safe & Effective Conversations on Social Media

  Johnathan Thompson

  Rescue Agency

• Think. Test. Treat TB: CDC’s Tuberculosis (TB) Prevention Campaign

  John Parmer, PhD

  CDC (Centers for Disease Control and Prevention)

Engaging Influencers & Community Members in Programs

• Identifying & Leveraging Community Influencers for Behavior Change Campaigns

  Jennifer Savino

  KW2

• CHW Model: A Pathway to Equity

  Janet Barragan

  County of San Diego, Health and Human Services

Health Equity in Practice - What Does It Look Like? Strategies to Implement

Advanced Adult Cessation Promotional Strategies

• Tips in Between “Tips”: Effective Cessation Messaging for Mental Health and Substance Use Disorders

  Krysten Isaac

  Rescue Agency

Cessation for Today's Teen Audience

• Out of the Haze and Into Your DMs: A Social Media Based Vaping Cessation Program

  Allyson Cavaliere

  Rescue Agency

• A Case Study: Crafting Social Media Messages to Support Youth and Young Adult Cessation

  Katelyn Mazman

  California Youth Advocacy Network (CYAN)

Comprehensive Strategies for Tobacco Control

• Community Level Efforts for Statewide Change: A Comprehensive Approach to Making Delaware Tobacco and Nicotine-Free

  Matt Coyle

  American Lung Association

• Tobacco Use Prevention in Education: A Comprehensive Approach to Policy, Curriculum, Student Engagement, & Cessation

  Sharon Rubalcava

  San Diego Unified School District

Advanced Topics in Cannabis & Substance Use Prevention

• Cannabis, Pregnancy and Breastfeeding: Compelling Messaging on a Controversial Topic

  Christina Malave

  Rescue Agency

• Turning Stories Into Results: Effectively Using Advocacy to Create Legislative Change in Congress

  Ryan Greenstein and Libby Jones

  Global Health Advocacy Incubator

Modernizing Strategies for Opioid Overdose Prevention

• Combatting the Opioid Crisis: The Impact of a Statewide Awareness Campaign

  Kaleigh Becker

  Texas HHSC - Texas Targeted Opioid Response

• Rethinking Recovery: Exploring the Potential of Medicated Assisted Treatment (MAT) for Individuals with Opioid Use Disorder (OUD)

  Laura Gover

  Rescue Agency

Engaging Vulnerable Community Members in Mental Health

• Digital Strategies to Accelerate Help-Seeking in Youth With Psychiatric Concerns in New York State

  Chantel Garrett

  Strong365 Lab

• Building an Engagement Infrastructure to Promote Behavioral Health Literacy and Equity

  Kat Casabar Briggs

  County of San Diego Health and Human Services Agency

Advanced Topics in Mental Health & Suicide Prevention

• Ending Family Fire: Saving Lives Through Safe Firearm Storage

  Colleen Creighton

  Brady United

• Hispanic Teens and Mental Health: How Culture and Ethnicity Have Impacted Identifying and Treating Mental Health Conditions of Hispanic Teens

  Kathy Whitlock

  TelevisaUnivision

Promoting Services to Vulnerable Audiences

• Countering Misperceptions and Stigma With Tailored Messaging: A Statewide Communications & Community Outreach Campaign for CalFresh SNAP Benefits

  Brian Kaiser

  California Department of Social Services (CDSS)

• Addressing Health Disparities Among Individuals With Intellectual Disabilities Through Health Communications

  Dina Weldin

  Rescue Agency

Strategies to Increase Physical Activity

• Fitness for All Ages, Abilities, and Incomes - 5K and Fitness Challenge Breaks Down Barriers to Physical Activity and Participation for an All-Inclusive Community Event

  Lana Findlay

  County of San Diego

• Impacting Physical Education: Innovative Collaboration Between a Public Health Department and a Large, Urban School District

  Samantha Sonnich

  County of San Diego Health and Human Services Agency

Advanced Topics in Early Childhood Education

• Penis and Vagina are Not Bad Words: How Behavior Change Can Help Pediatricians Protect Children

  Amy Nguyen

  Darkness to Light

• Strengthening California’s Emergency Child Care Bridge Program

  Andria Zaverl

  Child Care Resource Center

Tools to Reach Audiences More Effectively

• Using Mindset and Peer Crowd Segmentation to Understand and Address Teen Health Behaviors

  Shiloh Beckerley, PhD

  Rescue Agency

• Developing Sustainable Community-Level Data Dashboards: A Case Study from CDC’s Environmental Justice Dashboard

  Jena Losch

  CDC (Centers for Disease Control and Prevention)

Increasing Community Collaboration & Outreach in Programs

• Live WoW! Bringing Critical Services to Communities - Live Well on Wheels

  Jocelyn Nuñez

  County of San Diego

• Centering Racial Justice in the Public Health Ecosystem: Lessons from COVID-19

  Ruben Cantu

  Prevention Institute

The Case for Greater Collaboration Between Health Care, Private Sector & Public Health

Kyu Rhee, MD

Senior Vice President & Aetna Chief Medical Officer, CVS Health

How This Drug Crisis Is Different & What You Can Do About It

Ben Westhoff

Author & Journalist, Fentanyl, Inc.

NALOXONE TRAINING & DISTRIBUTION

Learning From Young People About the Mental Health Crisis

Erik Ewers

Editor and Filmmaker, Hiding in Plain Sight

Whole Child Health: Doing Something Real About Our Nation's Child Health Crisis

Rob Bisceglie, MA

CEO, Action for Healthy Kids

Tackling Gun Violence as a Public Health Issue

Kris Brown

President, Brady United

The Art of Inclusive Communication: Connecting With Audiences, Our Communities, & Each Other in a More Effective Way

Steven P. Dinkin

President, National Conflict Resolution Center

WRAPPING UP DAY 1: The Science of Behavior Change

Jeffrey Jordan, MA

President & Founder, Rescue Agency

Recentering Public Health Around the Human Perspective

Kristin Carroll

Chief Executive Officer, Rescue Agency

Get Things Done No Matter What Your Role on Any Team

Marina Nitze

Co-Author, “Hack Your Bureaucracy: Get Things Done No Matter What Your Role on Any Team”

From Search & Beyond: How Google Positively Impacts Public Health

Michelle Hinkes

Account Executive, Public Health, Google

More Effectively Reaching Teens for Tobacco Prevention

• Chew, Dip, and Vaping: Reaching Rural Teens Effectively

  Anthony Garcia

  Rescue Agency

• Influencers 101: Best Practices & Practical Approaches for Public Health Campaigns

  Merrybelle Guo

  FDA (U.S. Food & Drug Administration)

Policy Change for Tobacco Prevention

• When Youth Talk, Adults Listen: Engaging Youth Influencers in Public Policy Advocacy

  Hannah Robbins Bruce

  Virginia Foundation for Healthy Youth

• Two for One: How Price Restrictions Impact Point-of-Sale Advertising

  Esha Seth

  Association for Nonsmokers, Minnesota

Partnerships & Collaboration in Tobacco Control

• The PSFG: A School-based Program That Aims to Achieve Quebec’s First Smoke-free Generation

  Amélie Brunet

  Quebec Council on Tobacco and Health

• Building Community Trust with Law Enforcement for Tobacco Policy Efforts

  Shelly Brantley

  California Health Collaborative - RISE

Preventing Youth Cannabis Use

• Dazed and Dual Use Confused: What Teens are Saying about Vaping Cannabis and How to Solve It

  Krysten Isaac

  Rescue Agency

• Youth Cannabis Prevention With the Lens of Health Equity and Social Justice

  Katherine Zavala

  Washington State Department of Health

Advanced Strategies in Substance Use Prevention

• Operation Prevention: Using Tech and Education to Bridge Public Safety and Public Health

  Sean Fearns

  DEA (U.S. Drug Enforcement Administration)

• “You Just Get Hammered, & That’s When the Crazy Snaps Start”: Creating Relevant Harm Reduction Messages for Young Adults Who Binge Drink

  Laura Gover

  Rescue Agency

Digital Strategies in Alcohol & Substance Use Prevention

• Leveraging Digital Media to Reduce Stigma Through a Scalable Contact-Based Strategy

  Asha Carroll

  Shatterproof

• Design for Engagement: Example from Alcoholscreening.org

  Frederick Muench

  Partnership to End Addiction

Destigmatizing Mental Health

• Why Aren’t We Prioritizing Mental Health? How to Craft Communications to Destigmatize Mental Health Challenges

  Dina Weldin

  Rescue Agency

• Using a Human Centered Design Approach With 988 and Related Behavioral Health Websites

  James Wright

  SAMHSA and CMS (DSAC)

Motivating Teens to Eat Healthier

• Embracing Gen Z: How Strategic Youth-Led Programs Can Change School Wellness Policy

  Carlye Hausbeck

  Rescue Agency

• A SAVI Approach to Teen Obesity Prevention Among Rural Teens

  Dana Wagner, PhD

  Rescue Agency

Communications for a Healthy Heart

• Health Equity Lens in Public Health Program Implementation

  Ndukaku Omelu, PhD

  California Department of Public Health

• Bringing Heart Health Home

  Ramona Prado-Lyon

  County of San Diego

Promoting HIV Testing & Treatment

• Reducing Stigma to Promote Testing and Treatment with Rethink HIV

  Michele Sok

  Rescue Agency

Advanced Topics in Health Communications

• Narrative Counter-Conspiracies: A Novel Approach to COVID-19 Vaccine Messaging for Resistant Adults

  Samantha Jacobs

  Rescue Agency

• What Is CDC Telling Me Not to Eat This Time? Case Study on How CDC Improved Its Foodborne Outbreak Web Notices

  Mabel Sheau Fong Low

  CDC (Centers for Disease Control and Prevention)

Strategies to Increase the Effectiveness of Health Communications

• How Can We Transform Our Public Health Programs into Learning Powerhouses, Fueled by Our Evaluation Findings?

  Amanda McWhorter

  CDC (Centers for Disease Control and Prevention)

• How to Develop Theory-Based Personas for Preventive Health Services

  Rebekah Russell-Bennett, PhD

  Queensland University of Technology, Australia

Countering Invisible Bias in Marketing Campaigns

Michelle Bellon, MA

Senior Vice President, Impact & Growth, Rescue Agency

Diversity & Inclusion in Today's Media Landscape

Stacie M. De Armas

Senior Vice President, DEI, Diverse Insights, Intelligence & Initiatives, Nielsen

Innovations in Using "Media" to Connect with Hard to Reach Audiences

SPONSORED: First 5 California, Breathing Break

Jacqueline Wong

Executive Director, First 5 California

COVID Campaign Deep Dive: How a Leading Academic, Nonprofit, & Tech Platform Joined Forces to Create Impact

Nick Moran

Associate Director of Audience Development , Johns Hopkins Bloomberg School of Public Health

Tina Hoff

Senior Vice President, KFF

Executive Director

KFF Social Impact Media Program

Lu’chen Foster

Director of Impact Partnerships, Meta (Facebook & Instagram)

SPONSORED: First 5 California, Breathing Break

Jacqueline Wong

Executive Director, First 5 California

Disruption Inside the Box: The Stop Overdose Initiative

Robin A. Rinker, MPH

Communication Chief, Division of Overdose Prevention, CDC (Centers for Disease Control and Prevention)

From Websites & Texting & From Apps & SAAS Technology: Platforms That Create Positive Health Change

The Origin Story Of U.S. Digital Corps: Creating Innovation, Inspiration, & Impact Within The Government & How You Can Do It Too

Chris Kuang

Co-Founder, U.S. Digital Corps

SUMMIT WRAP UP

Kristin Carroll

Chief Executive Officer, Rescue Agency

Jeffrey Jordan, MA

President & Founder, Rescue Agency