Full Agenda
#AOCS23 is a carefully curated experience to balance inspiring yet practical keynotes and research-driven abstract presentations with meaningful networking and discussions.
Sunday, March 5, 2023 Pre-Conference Workshops
9:30 - 11:30 AM
12:30 - 2:30 PM
3:00 - 5:00 PM
Behavior Change Pathways: Application & Evaluation

Jeffrey Jordan, MA
President & Founder, Rescue Agency
Room
Coral 1
Coral 1
Using Media and Technology to Increase the Impact of Campaigns

Kristin Carroll
Chief Executive Officer, Rescue Agency

Michelle Bellon, MA
Senior Vice President, Impact & Growth, Rescue Agency
Room
Coral 2
Coral 2
Trauma-Informed Research Best Practices for Health Communications

Shiloh Beckerley, Ph.D.
Vice President, Research & Evaluation, Rescue Agency

Samantha Jacobs, MPH
Research Scientist, Rescue Agency

Allison Parsons, Ph.D.
Research Scientist, Rescue Agency
Room
Coral 3
Coral 3
Monday, March 6, 2023 Day 1: The Science of Change
7:00 AM
Registration Opens
Room
Seascape Foyer
Seascape Foyer
Morning Fitness
Room
Eventide Gardens
Eventide Gardens
7:30 AM
Grab & Go Breakfast
Room
Pacific Jewel Foyer
Pacific Jewel Foyer
8:30 AM
Mainstage Keynote
Intentional Equity in Public Health Communications

Jeffrey Jordan, MA
President & Founder, Rescue Agency
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
9:13 AM
Mainstage Keynote
Welcome & Overview From Live Well San Diego

Nick Macchione, FACHE
Agency Director, County of San Diego, Health and Human Services Agency
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
9:20 AM
Mainstage Keynote
Engaging Hearts & Minds to Build Trust & Accountability in Public Health

Paul Kuehnert, DNP, RN, FAAN
President & CEO, Public Health Accreditation Board
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
10:00 AM
Concurrent Breakout Sessions
Teen Vaping Cessation Strategies
Track
Tobacco & Vaping Prevention & Cessation
Room
Coral 1
Coral 1
Digital Tools in Tobacco Control
Track
Tobacco & Vaping Prevention & Cessation
Room
Driftwood
Driftwood
New Data to Inform Tobacco Prevention Programs
Track
Tobacco & Vaping Prevention & Cessation
Room
Tidepool 5
Tidepool 5
Case Studies to Prevent Overdose
Track
Cannabis & Substance Use
Room
Coral 2
Coral 2
Communications in a Post-Legalization World
Track
Cannabis & Substance Use
Room
Seaglass
Seaglass
Authentically Addressing Teen Mental Health
Track
Mental Health & Suicide Prevention
Room
Coral 3
Coral 3
Modernizing Government Communications & Services
Track
Nutrition, Physical Activity & Wellness
Room
Coral 4
Coral 4
Strategies for Improving Workplace Wellness
Track
Nutrition, Physical Activity & Wellness
Room
Tidepool 3
Tidepool 3
Advanced Strategies for Early Childhood Programs
Track
Early Childhood Development
Room
Tidepool 2
Tidepool 2
Sex Education in our Modern World
Track
Sexual Health & Family Planning
Room
Tidepool 1
Tidepool 1
Lessons in Effective Digital Communications
Track
Health Communication Fundamentals
Room
Coral 5
Coral 5
Engaging Influencers & Community Members in Programs
Track
Health Communication Fundamentals
Room
Tidepool 4
Tidepool 4
10:55 AM
MORNING NETWORKING BREAK
11:15 AM
Mainstage Panel
Health Equity in Practice - What Does It Look Like? Strategies to Implement
Moderator
Alexa Imani Spencer
Health Reporter, Word in Black
Strategies to Implement Trauma Informed Research Practices: Principles of Intentional Equity
Gray Abarca, Ph.D.
Research Scientist, Rescue Agency
Community Centered Systems of Care: Decolonizing Data & Telling Our Own Stories
Esther Lucero (Diné), MPP
Chief Executive Officer, Seattle Indian Health Board
Health Equity From the Inside Out
Elise James-DeCruise
Chief Equity Officer, Ad Council
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
12:30 PM
INTERACTIVE NETWORKING LUNCH (Meet our Speakers and Committee Members)
Room
Pacific Jewel Foyer, Coral Foyer
Pacific Jewel Foyer, Coral Foyer
1:30 PM
Concurrent Breakout Sessions
Advanced Adult Cessation Promotional Strategies
Track
Tobacco & Vaping Prevention & Cessation
Room
Coral 1
Coral 1
Cessation for Today's Teen Audience
Track
Tobacco & Vaping Prevention & Cessation
Room
Driftwood
Driftwood
Comprehensive Strategies for Tobacco Control
Track
Tobacco & Vaping Prevention & Cessation
Room
Tidepool 5
Tidepool 5
Advanced Topics in Cannabis & Substance Use Prevention
Track
Cannabis & Substance Use
Room
Coral 2
Coral 2
Modernizing Strategies for Opioid Overdose Prevention
Track
Cannabis & Substance Use
Room
Seaglass
Seaglass
Engaging Vulnerable Community Members in Mental Health
Track
Mental Health & Suicide Prevention
Room
Coral 3
Coral 3
Advanced Topics in Mental Health & Suicide Prevention
Track
Mental Health & Suicide Prevention
Room
Tidepool 1
Tidepool 1
Promoting Services to Vulnerable Audiences
Track
Nutrition, Physical Activity & Wellness
Room
Coral 4
Coral 4
Strategies to Increase Physical Activity
Track
Nutrition, Physical Activity & Wellness
Room
Tidepool 3
Tidepool 3
Advanced Topics in Early Childhood Education
Track
Early Childhood Development
Room
Tidepool 2
Tidepool 2
Tools to Reach Audiences More Effectively
Track
Health Communication Fundamentals
Room
Coral 5
Coral 5
Increasing Community Collaboration & Outreach in Programs
Track
Health Communication Fundamentals
Room
Tidepool 4
Tidepool 4
2:35 PM
Mainstage Keynote
The Case for Greater Collaboration Between Health Care, Private Sector & Public Health

Kyu Rhee, MD
Senior Vice President & Aetna Chief Medical Officer, CVS Health
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
2:55 PM
Mainstage Keynote
How This Drug Crisis Is Different & What You Can Do About It

Ben Westhoff
Author & Journalist, Fentanyl, Inc.
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
3:15 PM
Mainstage Keynote
NALOXONE TRAINING & DISTRIBUTION
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
3:20 PM
AFTERNOON NETWORKING BREAK
Room
Pacific Jewel Foyer
Pacific Jewel Foyer
3:50 PM
Mainstage Keynote
Learning From Young People About the Mental Health Crisis

Erik Ewers
Editor and Filmmaker, Hiding in Plain Sight
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
4:10 PM
Mainstage Keynote
Whole Child Health: Doing Something Real About Our Nation's Child Health Crisis

Rob Bisceglie, MA
CEO, Action for Healthy Kids
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
4:20 PM
Mainstage Keynote
Tackling Gun Violence as a Public Health Issue

Kris Brown
President, Brady United
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
4:45 PM
Mainstage Keynote
The Art of Inclusive Communication: Connecting With Audiences, Our Communities, & Each Other in a More Effective Way

Steven P. Dinkin
President, National Conflict Resolution Center
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
5:00 PM
Mainstage Keynote
WRAPPING UP DAY 1: The Science of Behavior Change

Jeffrey Jordan, MA
President & Founder, Rescue Agency
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
5:10 PM
DAY 1 CONCLUDES
6:00 PM
Change Agent Celebration Dinner (Ticket Required - 6 PM Happy Hour, 7 PM Dinner)
Tuesday, March 7, 2023 Day 2: The Technology of Change
7:00 AM
Morning Fitness
Room
Eventide Gardens
Eventide Gardens
Registration Opens
Room
Seascape Foyer
Seascape Foyer
7:30 AM
Grab & Go Breakfast
Room
Pacific Jewel Foyer
Pacific Jewel Foyer
8:30 AM
Mainstage Keynote
Recentering Public Health Around the Human Perspective

Kristin Carroll
Chief Executive Officer, Rescue Agency
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
9:00 AM
Mainstage Keynote
Get Things Done No Matter What Your Role on Any Team

Marina Nitze
Co-Author, “Hack Your Bureaucracy: Get Things Done No Matter What Your Role on Any Team”
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
9:20 AM
Mainstage Keynote
From Search & Beyond: How Google Positively Impacts Public Health

Michelle Hinkes
Account Executive, Public Health, Google
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
10:00 AM
Concurrent Breakout Sessions
More Effectively Reaching Teens for Tobacco Prevention
Track
Tobacco & Vaping Prevention & Cessation
Room
Coral 1
Coral 1
Policy Change for Tobacco Prevention
Track
Tobacco & Vaping Prevention & Cessation
Room
Driftwood
Driftwood
Partnerships & Collaboration in Tobacco Control
Track
Tobacco & Vaping Prevention & Cessation
Room
Tidepool 5
Tidepool 5
Preventing Youth Cannabis Use
Track
Cannabis & Substance Use
Room
Coral 2
Coral 2
Advanced Strategies in Substance Use Prevention
Track
Cannabis & Substance Use
Room
Seaglass
Seaglass
Digital Strategies in Alcohol & Substance Use Prevention
Track
Cannabis & Substance Use
Room
Tidepool 2
Tidepool 2
Destigmatizing Mental Health
Track
Mental Health & Suicide Prevention
Room
Coral 3
Coral 3
Motivating Teens to Eat Healthier
Track
Nutrition, Physical Activity & Wellness
Room
Coral 4
Coral 4
Communications for a Healthy Heart
Track
Nutrition, Physical Activity & Wellness
Room
Tidepool 3
Tidepool 3
Promoting HIV Testing & Treatment
Track
Sexual Health & Family Planning
Room
Tidepool 1
Tidepool 1
Advanced Topics in Health Communications
Track
Health Communication Fundamentals
Room
Coral 5
Coral 5
Strategies to Increase the Effectiveness of Health Communications
Track
Health Communication Fundamentals
Room
Tidepool 4
Tidepool 4
10:50 AM
MORNING NETWORKING BREAK
Room
Pacific Jewel Foyer
Pacific Jewel Foyer
11:15 AM
Mainstage Keynote
Countering Invisible Bias in Marketing Campaigns

Michelle Bellon, MA
Senior Vice President, Impact & Growth, Rescue Agency
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
11:30 AM
Mainstage Keynote
Diversity & Inclusion in Today's Media Landscape

Stacie M. De Armas
Senior Vice President, DEI, Diverse Insights, Intelligence & Initiatives, Nielsen
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
11:55 AM
Mainstage Talk Series
Innovations in Using "Media" to Connect with Hard to Reach Audiences
Health in HD: Building CTV Campaigns With YouTube
Esteban Fernandez
Public Health Lead, YouTube
All About the Digital Platform Focused on Communities
Adam Yates
Head of Government Campaigns, Reddit
How Influencers Can Amplify Your Media Reach & Connect With Real People at the Same Time
Latarria Coy
Head of Ethical Media, Influential
Jessica Farber
Vice President, Influential
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
12:30 PM
Mainstage Keynote
SPONSORED: First 5 California, Breathing Break

Jacqueline Wong
Executive Director, First 5 California
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
12:35 PM
INTERACTIVE NETWORKING LUNCH
Room
Pacific Jewel Foyer, Coral Foyer
Pacific Jewel Foyer, Coral Foyer
1:30 PM
Mainstage Panel
COVID Campaign Deep Dive: How a Leading Academic, Nonprofit, & Tech Platform Joined Forces to Create Impact

Nick Moran
Associate Director of Audience Development , Johns Hopkins Bloomberg School of Public Health

Tina Hoff
Senior Vice President, KFF
Executive Director
KFF Social Impact Media Program

Lu’chen Foster
Director of Impact Partnerships, Meta (Facebook & Instagram)
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
2:07 PM
Mainstage Keynote
SPONSORED: First 5 California, Breathing Break

Jacqueline Wong
Executive Director, First 5 California
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
2:10 PM
Mainstage Keynote
Disruption Inside the Box: The Stop Overdose Initiative

Robin A. Rinker, MPH
Communication Chief, Division of Overdose Prevention, CDC (Centers for Disease Control and Prevention)
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
2:35 PM
Power Sessions
Coral 5
Coral 1
Driftwood
Coral 2
Seaglass
Coral 3
Coral 4
Tidepool 2
Tidepool 3
Tidepool 4
3:30 PM
AFTERNOON NETWORKING BREAK
3:50 PM
Mainstage Talk Series
From Websites & Texting & From Apps & SAAS Technology: Platforms That Create Positive Health Change
Using Websites as a Real-Time Research Tool
Penny Norman
Strategy Director, Rescue Agency
Integrating Human Experience Into Digital Interventions
Danielle Ramo, Ph.D.
Chief Clinical Officer, BeMe Health
Catalytic Impact in the Palm of Your Hand
Dr. Bhupendra Sheoran
Physician, Public Health Thought Leader, Cell-Ed
Increasing Health Equity Through SaaS Technology
Jayson Ahlstrom
Chief Product Officer / Co-Founder , Healthy Together
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
4:40 PM
Mainstage Keynote
The Origin Story Of U.S. Digital Corps: Creating Innovation, Inspiration, & Impact Within The Government & How You Can Do It Too

Chris Kuang
Co-Founder, U.S. Digital Corps
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom
4:55 PM
Mainstage Keynote
SUMMIT WRAP UP

Kristin Carroll
Chief Executive Officer, Rescue Agency

Jeffrey Jordan, MA
President & Founder, Rescue Agency
Room
Pacific Jewel Ballroom
Pacific Jewel Ballroom