AGENTS OF CHANGE SUMMIT ABSTRACT SUBMISSION GUIDELINES
The Agents of Change Summit (AOCS) brings together social change and behavior change professionals to unify and expand the community of change agents using marketing and technology to change people’s health behaviors. Held on February 10 & 11, 2020, in San Diego, CA, the Summit aims to break down the silos between professionals from various public health-related fields and specializations, explore the most effective science and technological approaches to creating change, and equip every professional with the tools, resources and network necessary to positively change behavior.
At the Summit, breakout sessions will feature short presentations that discuss the implementation of behavior change programs that change health behaviors.
August 5, 2019: Release of Call for Abstracts
October 11, 2019: Deadline for all Case Study and Academic Abstract Submissions
November 8, 2019: Notification for all Case Study and Academic Abstract Submissions
January 10, 2020: Final deadline for Sponsored Breakout Abstract Submissions
Note: Authors will be provided a presentation template when notified of acceptance. Final presentations will be due in Jan. Presenters should also plan to participate in a call in December to discuss the presentation with conference organizers (multiple dates and times will be offered).
The following selection criteria will be applied:
Abstracts must reflect the conference focus of health behavior change and be based on an evidence-based behavioral change approach (see list of sample approaches below).
Abstracts must be within one of the health topic focus areas (see list of topics below).
Abstract must demonstrate implementation of behavior change strategies through a program or campaign and report on behavioral change outcomes. Research-focused abstracts are welcome as long as they focus on insights to change behaviors, such as testing intervention methods or approaches. Abstracts must comply with the required format. Preference will be given to abstracts that include innovative or advanced use of technology such as innovations in digital media, social media, big data, wearables, and/or mobile. In addition, abstracts that are most relevant the AOCS20 theme will be prioritized.
ABSTRACT TOPIC AREAS
Abstracts must focus on a behavior change program that improves one or more of the following public health topics:
Tobacco Prevention & Cessation
Obesity Prevention (Nutrition & Physical Activity)
Opioid Misuse & Prevention
Alcohol, Marijuana & Other Substances
Sexual Health & Family Planning
Maternal Health & Early Childhood Development
Other Health Behaviors and Systems Change*
*Submissions addressing public health behaviors outside the first six topics may be submitted under this category and will be considered based on relevance and applicability to the first six topics, and/or use of a new technological tool and/or an innovative digital application for causing behavior change.
Abstracts must also use one or more evidence-based approaches to behavior change, such as:
Social Marketing – Developing and integrating marketing concepts with other approaches to influence behaviors.
Culture/Norm Change – Changing the actual or perceived behavioral norms of a population to increase the social support for behavior and/or decrease its social stigma.
Health Education/Communications – Expanding or enhancing a population’s knowledge about the consequences or benefits of a behavior in a way that leads to behavior change.
Policy Change – Using voluntary or legislative change in health-related policies to increase the benefits of healthy behaviors or increase the cost of unhealthy behaviors.
Behavioral Economics – The use of psychological insights into human behavior to modify one or more of the variables that lead to a behavioral decision.
Community Engagement - Using community insights and assets to enable, empower and encourage behavior change.
Social Enterprise – Creating products or services that cause or facilitate behavior change, typically in a self-sustaining manner.
Other – Any other evidence-based behavior change approach that has been established in literature as an effective behavior change strategy.
Conference Theme: This year, Agents of Change includes a theme to help drive new and fresh discussions across presenters and attendees. Abstracts that incorporate the conference theme will be prioritized.
#AOCS20 Theme: Breaking the behavioral silos: Programs for the complexity of human life.
Abstracts may be submitted for case study, academic, or sponsored breakout presentations, as described below:
Case Study Presentations: Abstracts should focus on completed behavior change campaigns or programs with appropriate evaluation metrics. Abstracts MUST measure a behavioral outcome. Abstracts that ONLY measure awareness, brand sentiment, impressions or other similar advertising metrics will not be accepted. The lead author and all presenters must be a current, full-time employee of a local, state or federal government agency, university, foundation, or nonprofit organization. All presenters employed by for-profit companies must submit abstracts in the Sponsored Breakout Presentations. These abstracts are due on October 11, 2019 and selected presenters will be notified by November 8, 2019.
Academic Presentations: Abstracts should focus on scholarly research that involves specific campaigns, programs and/or strategies with appropriate empirical evidence. General conceptual or theoretical submissions will not be considered. Proposed abstracts MUST measure a behavioral outcome. The lead author and all presenters must be a current, full-time employee of a local, state or federal government agency, university, foundation, or nonprofit organization. All presenters employed by for-profit companies must submit abstracts in the Sponsored Breakout Presentations. These abstracts are due on October 11, 2019 and selected presenters will be notified by November 8, 2019.
Sponsored Breakout Presentations: Abstracts must follow the Case Study Presentation format with presenters employed by a for-profit company. All abstracts must measure a behavior change outcome. The presentation must focus on presenting a relevant case study with lessons that will benefit participants and should not simply be a promotion or sales presentation for the sponsoring agency. This track is open to technology, media, and/or marketing agencies that have case studies to present and a sponsorship fee will apply to those accepted for presentation. These abstracts will be reviewed on a rolling basis up until the final deadline of January 10, 2020.
All submissions will be peer-reviewed.
Abstracts must be in English.
Abstracts should describe original work.
An individual may submit more than one abstract. Abstracts may have several authors but only one presenter.
In total, the abstract text must contain no more than 500 words.
The abstract may contain up to two images, uploaded separately during the submission process.
Abstracts must be submitted via the online form. Emailed abstracts will not be accepted. (Content will need to be pasted into a form, strict word limit will apply)
Abstracts must conform to the abstract guidelines.
Check spelling, word count, and conformance with the guidelines given.
Presenting authors will be asked to list previous speaking engagements and are strongly encouraged to submit a video link from a previous presentation.
Accepted abstract Presenting Authors must register to attend the conference. Failure to register will result in the removal of the presentation from the conference program and not being permitted to present at future conferences.
ABSTRACT CONTENT GUIDELINES
Abstracts may be submitted in the following three categories.
Category 1: Case Study Presentations – 500 Word Limit
Abstracts that include case studies of health behavior change programs/campaigns with innovations, new solutions to common challenges, and/or unique/advanced applications of technology must contain the following required headings (headings will not be included in the word count):
Evaluation methods and results
Category 2: Academic Presentations – 500 Word Limit
Abstracts that include quantitative or qualitative data, and/or systematic review, must contain the following required headings (headings will not be included in the word count):
Theoretical background and research questions/hypothesis
Citations as Footnotes
All citations should be footnotes at the bottom of the submission and include author names and year of publication; where possible they should be followed by a punctuation mark. [for example “Mary had a little lamb” (Fox and Brown, 2012); its fleece was white as snow (French and Wise, 2014).] Citations will not count towards the word limit.
For three or more authors, use the first author’s name followed by “et al.” (in italics)./li>
A series of citations should be listed in alphabetical order and separated by semicolons. [for example (Fox and Brown, 2012; French and Wise, 2014).]
Citations will not be included in the final word count.
Category 3: Sponsored Breakout Presentations – 500 Word Limit
Abstracts by for-profit companies that include case studies of health behavior change programs/campaigns with innovations, new solutions to common challenges, and/or unique/advanced applications of technology must contain the following required headings (headings will not be included in the word count):
Evaluation methods and results
How is an evidence-based approach defined?
We consider any behavior change approach that is peer-reviewed and has been established in literature as an effective behavior change strategy to be evidence-based. Emerging and promising strategies are acceptable as long as they are based on empirical evidence.
Why are you focused on these topics? Will other topics be accepted?
For the 2020 Summit, we are prioritizing abstracts that focus on one of the focused health topics. While we know there are many more important health topics out there, we selected these to give focus and allow attendees to dig deeper into subjects. We are open to reviewing abstracts that might not fit into these categories if they have a remarkable use of technology to change behavior and/or are directly applicable to these topics.
Should I provide examples of individual or community change?
We are open to abstracts that drive behavior change at any level so long as behavior change has been documented.
Do I have to be part of a health department to present?
No, we strongly encourage state, local, and federal government agencies to submit case study and academic abstracts but we also welcome abstract submissions from professors, research professionals, graduate students, nonprofits, foundations, and more to submit case study or academic submissions. For-profit advertising, marketing, and/or market research companies are also welcome to submit sponsored breakout abstracts.
Can I be an academic (professor, researcher, graduate student) to present?
Yes, we welcome abstract submissions by professors, research professionals, graduate students and more to submit academic or case study papers.
Can media and technology experts present?
Yes, we welcome abstract submissions from media, digital agencies, technology companies, marketing firms, social enterprise and more. If your organization is for-profit, however, you must submit a Sponsored Breakout Proposals.
What does sponsored breakout mean?
Due to the high cost of operating the Summit, for-profit organizations that wish to present at the Summit are asked to help cover these costs. The Sponsorship Prospectus includes the opportunity to lead a Sponsored Breakout Session. To do so, the abstract process outlined above must be followed and if selected, a sponsorship fee applies. Many public health conferences offer this type of sponsorship opportunity. For additional sponsorship opportunities or questions please contact Info@AgentsOfChangeSummit.org.
Do you offer stipends, scholarships, or honorariums?
No, we are not able to provide any financial assistance to presenters but we encourage you to speak to your employer about supporting this professional development opportunity. We have prepared a travel request template here to make it easier to get your travel and attendance approved for what will be a game-changing public health conference. The lead presenter for each accepted breakout session will receive a registration discount.
How many abstracts will you accept?
The number of abstracts accepted will be based on multiple factors. As the final selection will cover a broad range of topics and approaches, not every high-quality abstract will be accepted. If your abstract is not accepted, it may be due to the need for diversity of abstracts or a higher volume of topic submissions rather than the quality of your abstract.